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I have this in PURE WHITE. I bought it use it as white eyeliner to line the inner line of the lashes for brighter, wider looking eyes. So many of those I used, most of them irritated my eyes and melted instantly and swimed all over lashes lol. However with this one, it feels comfy yet, when it DOES smudge (its impossible not to I guess, when lining inner line) it doesn't chip away and irritate my lashes. It just disappears like "bam" and lasts for a good 5 hours before starting to smudge. VERY EASY application too