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This is such an excellent product, that it not only helps retain your beautiful blonde locks but it also a very good conditioner. It always leaves my hair feeling and looking really soft whilst helping me keep my colour. It is a bit pricey, but you get what you pay for!

This is one of the best shampoos that i've tried! My hairdresser recommended I use one of their own brand shampoos but it would always turn my colour yellow/gold. I then stumbled across John Frieda and have never looked back. It always keeps the colour looking fresh and bright. It is definately worth the price.