You’ve no doubt heard all about the benefits of soy in your diet (quick run-down for those of you who haven’t: it’s said to promote good heart health and bone strength, as well as alleviate symptoms of menopause, and aid cancer prevention), but did you know it also has fantastic beauty benefits?
The ability of soy proteins to reduce the appearance of uneven skin tone and discolouration was discovered in Asia when factory workers who handled soy on a regular basis were found to have smoother, more even-toned hands.
But before you start pulverising your edamame into a paste or spreading your silken tofu over your skin, keep in mind that the soybeans need to be processed in a specific way to remain naturally active and work to their maximum potential.
Luckily, the good folk at Aveeno Active Naturals have got their scientists on board to do all the hard work and the result is Positively Radiant – a range of super soy-based products comprising a cleanser, face scrub, cleansing pads and moisturiser.
Specially formulated with Total Soy Complex and Natural Light Diffusers, the range is clinically proven to soften and brighten skin, while significantly improving the appearance of fine lines, discolouration and blotchiness. We especially love the multi-tasking Daily Moisturiser with SPF 15, which hydrates your skin, enhances radiance and protects you from the sun.
We also heart soy for hair to promote glossy shine, super-hydrated strands and minimal tangles. Try the Healthy Sexy Hair range with soy and cocoa – it’s like a milkshake for your mane!
What natural ingredients do you love in your beauty products?
