Rather than unzipping their beauty bags and revealing what products they really use, more and more Aussie celebs are choosing to launch their own brands.
From J Bronze by Jennifer Hawkins and The Base by Lara Bingle, to LUMA Natural Beauty by Jess Hart and Miranda Kerr’s KORA Organics, these homegrown stars are quite literally bottling their beauty secrets and popping them on shelves just for you.
The most recent Aussie beauty to add ‘entrepreneur’ to her resume is none other than singer/songwriter, Natalie Imbruglia. We caught up with the stunner to chat about her new anti-ageing skin care line, Iluka, and how she keeps her skin looking so damn flawless.
bh: Tell us about Iluka…
Natalie: Iluka is an all-natural, anti-ageing range of skin care products. About two years ago, my business partner approached me about creating my own skin care line, and I jumped at the chance on the condition that I could be really hands-on with the development of the range. From everything down to the absorbency, the colour of the products, and the ingredients, I was completely involved. It’s something I’ve wanted to do since I was a little girl.
bh: What inspired the range?
Natalie: Iluka is an Aboriginal word that means ‘by the sea’, and the range is inspired by my upbringing on the Central Coast of New South Wales. I wanted to use as many Australian ingredients as I could, so we sourced manuka honey from Tasmania and Kakadu plum from the Northern Territory.
bh: What’s your favourite product in the range?
Natalie: It would have to be the Luxe Night Cream. It’s great for cell rejuvenation and is a bit richer than the day cream, so it’s perfect to apply at nighttime. I also use it when I’m flying to keep my skin hydrated.
bh: What is your top skin care tip?
Natalie: I know I have my skin care line now, but I think you should drink a lot of water, get plenty of sleep, and exercise. Combined with a really good skin care routine, these are the best things you can do for your skin.
bh: What’s your biggest beauty mistake?
Natalie: Wearing too much make-up when I was younger. I think sometimes you get carried away and over-do it. A lot of make-up suits some people, but on me it’s just too much – plus it can age me. Most men will tell you that less is more!
What are your must-have skin care products? Will you be trying Natalie’s range?
