It’s no secret that celebrity perfumes are massive sellers. In fact, celebrity fragrances account for the majority of all fragrances sold in Priceline stores – last year they even estimated that two million bottles were going to be sold between September and Christmas 2012. We wonder if they were right…
But why the fuss over celebrity perfumes? According to Kerry Baxter, Buyer for Fragrance at Priceline, celebrity fragrances are doing so well because they help fans feel closer to their idols. And when you factor in that people consider celebrity perfumes to be a bit more prestige than they once were, it kinda makes sense to hear that they’re dominating the market.
So exactly which celebrity perfumes were the most popular at Priceline this year? We count them down from 10 to one…
Did you buy any of these celebrity fragrances this year? Are you surprised by the popularity order? What’s your fave celeb perfume?
Katy Perry
#9
#8
#7
#6
#5
Jessica Simpson Fancy
#6: Rihanna
Goodness, another case of terrible regrowth, except this is even worse. Tsk, tsk, RiRi. And maybe you should think about laying off the faux bronzer – you look like you’re suffering from tan-o-rexia here.
#3
Justin Bieber Someday
Beyonce
We think Blue Ivy needs a little brother or sister to play with, don’t you?
#1
David Beckham and Sarah Jessica Parker have fragrances I really like.