This Dark Circle-Fighting Eye Serum Is Going Viral And Here’s Why

If there’s one thing guaranteed to set beauty land abuzz, it’s a new product launch from La Roche-Posay. The brand has just added a new repairing eye serum to their much-loved, TikTok-viral B5 range and it’s been specifically formulated to replump wrinkles and visibly reduce dark circles.

Hyalu B5 Hyaluronic Acid Eye Serum was developed with dermatologists and promises to tackle some of our biggest complaints. It’s safe to say we’re excited, and if you loved La Roche-Posay’s Hyalu B5 Hyaluronic Acid Anti Ageing Serum, we think you will be too.

Here’s why we’re loving this soon-to-be-cult-status eye serum, available now at Chemist Warehouse. 

Fast results

If you’ve been on the fence about eye serums, this is the one to try. It’s incredibly easy to use, and a quick addition that completes your routine, promising a big pay off.

Thanks to its powerful ingredients, Hyalu B5 Hyaluronic Acid Eye Serum gets to work fast, visibly reduces dark circles and wrinkles in just two weeks*. In fact, the Hyalu B5 Hyaluronic Acid Eye Serum was found to deliver 1hr moisture barrier replumping and repairing**. And we all know we should be taking better care of our skin barrier.

Powerhouse ingredients

This eye serum is packed with a potent cocktail of skin-loving ingredients. Firstly there are two types of pure hyaluronic acid (the OG hydrating ingredient) to replump and correct wrinkles in the eye area. Then there’s vitamin B5, glycerin and thermal spring water, which soothes and repairs the skin.

If that wasn’t enough, there’s also a 10 per cent anti-dark circles eye complex. It includes Vitamin C which provides antioxidant protection, and hepes which gently exfoliates to smooth and resurface, caffeine which reduces puffiness, and niacinamide to hydrate and brighten the eye area.

You apply this formula with a massage roller. This smart and soothing little applicator not only helps the serum glide on beautifully, it actually increases the effectiveness of the ingredients with its own cooling, depuffing effect. The result is a more youthful and radiant look; something we could all use. Don’t let these powerful ingredients put you off if your skin is sensitive. It was specifically formulated for those with sensitive skin and is also safe for contact lens wearers.

Specialist eye care

The area around our eyes is much thinner and more delicate than the rest of our faces. While this makes it prone to early signs of ageing (sad but true), it can also mean that creams and serums designed for the rest of our faces are too heavy for our eye area.

So while you may want to cover yourself in the La Roche-Posay Hyalu B5 Hyaluronic Acid Anti Ageing Serum for face, to really maximise results you’ll want to pair it with this new Hyalu B5 Hyaluronic Acid Eye Serum.

As a general rule of thumb, anything inside the orbital bone or eye socket would be considered your more fragile eye area. When using an eye serum, gently tap it along the orbital bone, stopping a few millimetres beneath your lower lash line.

Shop now

Don’t risk the FOMO when it’s all over your TikTok feeds. Head to Chemist Warehouse (instore or online) and shop the new Hyalu B5 Hyaluronic Acid Eye Serum at a great price, before it sells out.

You might even want to pick up La Roche-Posay’s Hyalu B5 Hyaluronic Acid Anti Ageing Serum in its new 50ml super size while you’re there shopping for your essentials.

Shop online, in store, or via click and collect today.

*Scientific study on 81 subject

**Instrumental test, 24 subjects



Main image credit: Getty Images

What are your favourite ways to give your eye area a boost?