Before Gwen Stefani became an international superstar, she was actually a makeup artist.
It’s a little-known fact that won’t surprise many considering her signature red lip, inky black liner and perfectly powdered complexion have been influencing our looks since the early 2000s. And now, returning to her beauty roots (alongside many of her Hollywood alumni) the ‘Hollaback Girl’ singer is launching her very own beauty line: GXVP (pronounced give).
As we’ve seen through her successful fashion label, L.A.M.B, Gwen has a unique set of skills when it comes to translating her own aesthetic into a mass-produced line of products. Which – during a time when celebrities are releasing beauty lines at a record pace – will no doubt set GXVE apart from the rest. “There’s nobody else who could come close to being more authentic about makeup than I am when it comes to doing a line because it’s what I’ve been doing my entire life,” Gwen told WWD.
As for what we can expect? The brand’s site reads: “for Gwen, makeup is unleashing creativity and sharing inspiration with a dialled-in community. GXVE is a lineup of elevated classics inspired by her signature looks. Made for any role you want to play.”
The eight product range is set to include matte, satin and liquid lipsticks, including her signature cherry shade, appropriately titled “Original Recipe.” There are also eyeshadow quads, brow pencils, eyeliners and even a face oil for the skin care enthusiasts.
When will it be available? The cruelty-free beauty line is set to drop online at Sephora and GXVE’s own website on the 3rd of March, with prices ranging from $24 to $48.
Does this drop initially include Australia? That’s TBC, we’ll keep you updated as we know more.
Main image credit: @gxvebeauty
Which item from GXVE are you most excited to try?
I thought she launched some makeup that was a flop on amazon. Do not know as do not use it, but have seen the “news” floated somewhere. Maybe it was another celeb. Do not know, they are all same to me.
The market is so saturated that I don’t get excited about yet another celeb brand
I feel the same -I prefer to stick to companies that are working on products as their business not stars that are looking to make extras bucks
So saturated!
Yet another celebrity line of products, they are all getting in on the act. I do love her red lipstick though, it looks very pigmented.
Yet another celebrity beauty product range.
I would be most excited to try one of her lipsticks I think as when I think of Gwen Stefani and makeup I instantly think of her signature red lip!
I didn’t know she was a makeup artist, but there are loads of makeup artists with their own ranges. I won’t be hunting this one down.
GXVE is pronounced GIVE? I pronounce it pretenshwah 😛
Oh god. Not another one
Bet this range will have the best red lippie.
Aw give her a chance guys maybe she will do good!
Not another “celebrity” make up range.
Another Celeb hopping on to this bandwagon !!!
so many singers/actreses creating their own line now
Not interested
Not another celebrity makeup line…
There are so many new celebrity skin and makeup lines coming out. Makes you wonder if the quality will be good or not
I think they work with people from the industry so I hope it would be good.
It’s becoming a little meh all these celeb product lines.
So many Celebrities seem to be putting out Skin Care Products or Makeup as well, not Surprised that Gwen Stefani is putting out GXVP.
I’m over all the celeb lines of makeup and skincare.
Im not sure if im going to rush into store to buy her products, theres nothing about her product line that seems to be unique and grabbing my attention.
Yeah, why not, celebrities launch makeup and fragrances….
Which item from GXVE are you most excited to try?
None, no interest in any celeb product ranges.
Yet another celebrity line to choose from
There’s something really loveable about Gwen, but I’m never one to buy celebrity endorsed products based solely on the person.
I will check out her lipsticks.
I love her style but I am not sure I would be able to pull it off.
I’m not into her look – red lips just aren’t for me and my personality. She’s very olde world Hollywood but I am not.
keen to see what it looks like
Looks cool…
She looks great, but I really don’t think every single celebrity needs a makeup line.
She is creative.
I’m a bit over the celebrity makeup/skincare ranges, there are so many of them.