If you’re interested in anti-ageing, you’ve most likely heard the word ‘collagen’ being used a fair bit, right?
You’ve no doubt nodded in ‘mutual understanding’ when a skin care consultant has waxed lyrical about collagen in cosmetics, or even thrown the word into a sentence or two yourself when discussing the best anti-ageing beauty buys with your friends.
Chances also are you’re not exactly sure what collagen does for your skin – but just like that acquaintance whose name you still don’t remember (and definitely can’t ask for again, since you’ve already asked three times) you kind of feel like the ‘what-does-collagen-actually-do’ ship has sailed.
Which is why we’re going to explain it all – no beauty judgments passed, we promise!
Simply put, collagen is a protein that naturally occurs in your body and, making up 70 per cent of the protein in your skin, is the most important building block for the skin. It provides the foundation for good skin elasticity, strength and support – which is why, as you age and your collagen production slows down, you begin to notice things like fine lines, wrinkles and sagging skin. The moral of this story? Replenishing depleting collagen and boosting your skins own collagen production is vital to looking as youthful as possible.
One beauty brand committed to helping women look youthful is Taut, a new brand on bh that aims to help replenish and maintain collagen in the skin through both external and internal means.
Taut Collagen Infusion Mask can be applied directly to your skin and delivers visible results in just 10 minutes. Packed with a potent mix of collagen, squalene, hyaluronic acid and antioxidants, it works to penetrate your skin, minimising fine lines and wrinkles, smoothing out uneven skin tone, and leaving your skin looking radiant and youthful.
Taut Gold Standard Collagen Orange Drink works internally to replenish depleted collagen. Containing a special collagen formula that can be rapidly absorbed by the body, as well as vitamins and nutrients, the refreshing drink ensures that your internal collagen levels are optimised – which means younger, healthier looking skin on the outside!
Discover our pick of the best anti-ageing products for sensitive skin…
Do you use any anti-ageing products that contain collagen?
Which other anti-ageing ingredients would you like us to tell you more about?
