Thought the number of candles on your birthday cake was the only thing that determines how fast your skin ages? Not so. Alongside diet, lifestyle and your skin care regimen, environmental aggressors play a huge role in the ageing process…
ENVIRONMENTAL SKIN DAMAGE 101
What are the most common environmental aggressors?
The sun isn’t the only thing in our environment that causes skin damage. Apart from ultra violet radiation, other elements that contribute towards premature ageing include smoke, pollution, wind, heat, cold, and artificial heating and cooling.
How does environmental damage harm your skin?
It’s scientifically proven that exposure to UV, pollution and the other irritants mentioned above double the rate at which your skin ages. In fact, these environmental assaults are the number one cause of skin ageing, making them responsible for a total of 80 per cent of all signs of skin ageing.
Environmental aggressors harm the skin because they produce free radicals, which cause chronic skin inflammation at a cellular level. This irritation leads to the breakdown of collagen and elastin in your skin, increasing the appearance of fine line, wrinkles and age spots. They can also leave your skin dehydrated, dull, rough and sensitised.
How can you prevent and correct environmental damage?
A daily application of sunscreen is not enough to protect your skin against these environment assaults. To ward your skin against these aggressors you need to apply skin care products that strengthen your skin’s natural protective barrier; products that target pre-existing environmental damage; and products that protect your skin from future free radical damage.
And believe it or not, products that do all of this actually exist! The Elizabeth Arden Prevage range is formulated with three powerful ingredients: idebenone, which is the single most powerful antioxidant available and helps combat the visible signs of ageing signs from environmental damage; arazine, which has antioxidant properties to help protect against free radicals, soothe the skin and reduce signs of ageing caused by chronic inflammation; and thiotaine, which helps neutralise and protect against free radicals. They work together to create superior environmental damage protection that targets and repairs existing damage, helps reinforce your skin’s natural protective barrier, provides protection against future damage, and restores a youthful appearance.
Top products in the Elizabeth Arden Prevage range…
The hero product is Elizabeth Arden Prevage Anti-aging + Intensive Repair Daily Serum. It’s clinically proven to immediately improve the appearance of lines, wrinkles and radiance, and gently firms the look of skin^. Partner it with Elizabeth Arden Prevage Anti-aging + Intensive Repair Eye Serum. This anti-ageing eye treatment helps to reduce severe signs of skin ageing in just one use*, especially the look of deep lines and crepiness that affect the delicate eye area. Eyes look more lifted with a beautifully firm appearance.
Elizabeth Arden Prevage Anti-Ageing Overnight Cream is also essential for boosting your skin’s own natural repair and anti-ageing process, as your skin naturally goes into healing mode as you sleep. It intensely moisturises the skin to help reverse dryness, while also fighting the visible effects of environmental stressors to give a more rested, restored appearance upon waking. And for those suffering from thinning eyebrows and lashes, applying Elizabeth Arden Prevage Clinical Lash + Brow Enhancing Serum at night is a must.
Were you aware environmental aggressors were responsible for a majority of skin ageing? Do you use skin care products that help combat and correct environmental skin damage?
^Based on a 12 week clinical study of 49 women by expert grading and subject self-assessment.
*Based on a US home consumer test on 104 women aged 25-65 and a US clinical test on 16 women after 15 minutes.
