Meet The Aussie-Founded Eye Cream That Sold 23,000 Jars In 24 Hours

As the famous expression (which is obviously about eye creams) goes, “good things come in small packages”.

Specifically, 15mL, bright pink and packed full of Australian native botanicals kind of packages.

For all the avid Instagram followers, you may be familiar with the glorious pink grid that belongs to Australian skin care brand alya skin.

Most commonly known for their world famous Pink Clay Mask that reached viral status, the vegan-friendly beauty brand is back with the latest launch in their range, the Pink Pearl Illuminating Eye Cream.

Image credit: @alyaskin

Whether you’re after a little under-eye brightening or a smoother, dewy canvas for a flawless makeup application, a few dabs morning and night is said to fast track you to sparkly, illuminated eyes.

And after selling 1000 units in its first three hours, we think the secret may well and truly be out.

So what’s so good about this selling-like-hotcakes eye cream? Well, firstly, it’s formulated with potent Indigenous Australian botanicals like Tasmanian sea kelp and strawberry gum leaf oil, which help to soften our delicate under eye area and protect us from harmful environmental aggressors – AKA keep us looking as young as possible for as long as possible. Caffeine (our trusty pal) is also in the mix to minimise puffiness, and aloe vera is on hand to lock in moisture.

Image credit: @alyaskin

And while the pinkness of the cream itself could get away with just sitting there and looking pretty, it turns out the marshmallow tone is actually working to balance out blue tones, helping to neutralise dark, discoloured under eyes.

The best part? It retails for $39.95 and is stocked in Priceline (so keep an eye out next time there’s a sale!). We’ll be waiting for your reviews…

Have you tried the alya skin range before? Will you try their new eye cream?

Main image credit: @fiahamelijnck

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