They are all around us. It could be your mother, sister-in-law, the person who was waiting at the same bus stop as you this morning. Paula’s Choice die-hard fans are everywhere, and even if you’ve never heard of this cult-favourite brand yourself, there is a high chance that someone in your inner circle has.
And you might be able to identify them by their radiant, youthful and clear skin, or the extra dosh they’ve got in the bank because they are clued in to the skincare brand that achieves results at an extremely affordable price.
Founded by – yes you guessed it – a woman by the name of Paula Begoun, the brand was developed because Begoun spied a gap in the market for affordable, scientifically-backed ingredients that will actually deliver results and won’t trigger irritation.
With ranges catering to those with super sensitive skin, dull skin, dry skin, rapidly ageing skin, oily skin or just perfectly normal skin, there is a block-coloured bottle waiting for you no matter your skin type, concerns or goals.
The only downfall? Being unable to decide exactly what you need to add to cart. So, do your t-zone a favour and have a squizz through our absolute favourites from Paula’s Choice.
Skin Perfecting 2% BHA Liquid Exfoliant
Clinical 20% Niacinamide Treatment
Paula’s Choice Resist Super Light Wrinkle Defense SPF 30
Paula’s Choice 25% AHA and 2% BHA Exfoliant Peel
1% Retinol Booster
Hyaluronic Acid Booster
Do you have a Paula’s Choice favourite? If not, which are you excited to try?
Main image credit: @paulaschoiceau
Have you tried any of the products mentioned?
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I haven't tried any of the products from this brand. I like that they offer a range of mini's which is a helpful way to try the products and not over commit.
I have tried some makeup back when Paula did that. Was obsessed with her ' Don't Go To The Beauty Counter Without Me' books for reviews of products. Got every one then she stopped doing the books and the reviews went on her online site ' The Beauty Detective'.
I have to admit that I've never tried PC products, but I visit their website regularly to check out ingredients. Probably should give them a try. I like the sound of those boosters.
I really loved Paula's book and valued her reviews but was doubtful once I found out they were coming out with their own line. But now it's become an established and respected brand recommended by other experts so I am interested to try their products
Never tried their products. Would try retinol maybe and a peel.
You are correct. I have not heard of this brand. I do like the sounds of Paula's philosophy. Great ingredients and Affordable.
Tick Tick from me!
I would like to try the SPF 30 moisturizer.
I’ve heard BHers talk about it but never tried it myself. Maybe one day.
I haven't tried this brand …. yet.
I haven't tried any of the products from this brand. I like that they offer a range of mini's which is a helpful way to try the products and not over commit.
I've never tried this brand before, but love that it has such a wide range.
The SPF30 and the exfoliant peel both sound great – I've never tried any of Paula products before.
Have never tried, but I have a vague recollection of hearing of them before
I have tried some makeup back when Paula did that. Was obsessed with her ' Don't Go To The Beauty Counter Without Me' books for reviews of products. Got every one then she stopped doing the books and the reviews went on her online site ' The Beauty Detective'.
Have seen this brand quite a bit but never tried it.
Haven't tried this brand.
Omg they all look amazing! I would especially like to try the BHA peel
I would love to try all the products listed. You dont know until you give them a go.
I have to admit that I've never tried PC products, but I visit their website regularly to check out ingredients. Probably should give them a try. I like the sound of those boosters.
I’ve never tried her products but remember when her book “Don’t go to the beauty counter without me” came out.
I've not heard of this brand before.
I also haven’t tried any products from this brand. I must make an effort to try one of the ones listed above. The peel sounds good
I have always wanted to try Paula’s Choice, but just never done so for some reason. I’ve heard so many good things about her products.
I've never heard of Paula's Choice before, I'll need to check them out next time I need to replenish my skincare stash
I have heard of this brand before but I have not tried it before.
I've never tried this brand but I'd love to try the niacinamide serum.
I have only used the Azelaic Acid which I really love.
I've never tried anything from Paula's Choice. The liquid peel is the most economical, so I'd give that a go first.
Haven't tried their products yet, but I'm sure I will at some stage
The leave on exfoliator looks really good 🙂
I haven't tried any PC products, but I am intrigued by the brand
I've never tried any of the PC products but there are definitely a few I'd love to try.
I have heard lots of good thing about the 2% BHA LIQUID EXFOLIANT
I really loved Paula's book and valued her reviews but was doubtful once I found out they were coming out with their own line. But now it's become an established and respected brand recommended by other experts so I am interested to try their products
I've never actually tried this brand before, but a lot of these products look great!
I wish they stocked it in stores
I haven't heard of this brand before. Looks like they've got some great products
OMG…have tried 2% salicylic acid BHA and now i know all the hype.
Lots of great reviews on Paula's Choice products.
This is one brand I've never gotten around to trying
I read somewhere that their azelaic acid is no longer available for purchase in Australia due to some regulation. 🙁
The 2% BHA exfoliant gets mentioned on reddit all the time. Must try it sometime.
i love all these products
I know this brand and have heard really good feedback about it.
Need to try these products
I have heard great things too about this product
I have never used this brand before
Love to try these products.
I haven't used this brand before. It would be good to know the prices here.
I have never heard about this brand. Now I’m really interested to try it!
Love Paula’s Choice.
Would love to try these products
I do like Paula's Choice products and they do have active ingredients to improve your skin.
I haven't tried anything from this brand, but I've heard good things about them.