Beauty Insider: February

Big news in beauty

• Mecca is set to open the biggest beauty retailer in the Southern Hemisphere (three levels and 1200 square metres to be exact), opening up shop in the historic Gowings building in Sydney’s CBD. Billed as a soon-to-be ‘beauty wonderland’, the store will house not only an extensive product range, but also dedicated skin, hair and body treatment areas and a sensory parfumerie. Bougie, and we like it.
• She’s already got ‘star of You, Pretty Little Liars and our makeup dreams’ on her CV, but Shay Mitchell has just announced another exciting gig, this time as the ambassador for Cacharel’s Yes I Am fragrance collection. “To me Cacharel has always been about freedom, independence, empowerment and I truly feel like they captivated the entire essence of the brand with this collection” Shay said of the partnership.
• As the only Kar-Jenner sister yet to release a collection with Kylie Cosmetics, Kendall Jenner’s announcement about a collab with sister Kylie is big. Kendall confirmed the collaboration on The Ellen DeGeneres Show, where she hinted she may have even been wearing products from the drop within the interview. Zoom in and sleuth accordingly.
• INIKA Organic hit NYFW to create clean makeup looks for both Jonathan Cohen and Chocheng’s runway shows. Both shows featuring the brand’s makeup artistry were completely free from fur and feathers, in line with INIKA’’s own 100 per cent natural ethos.
• Selena Gomez has announced the launch of her very own beauty brand, Rare Beauty – major. Selena shared her vision for the line via Instagram Live: “It’s not just a brand, it’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable. We are not meant to look like everybody else, we’re meant to look like ourselves.” Stay tuned – Rare Beauty is set to land in 2021.
• Ever felt isolated by the makeup industry or like the products and tips stemming from brands and experts don’t work for you? RAGEISM Beauty is here to help. The brand is hosting Makeup For Me, a makeup workshop for women over 40 and beyond. The class will cover everything from creating a flawless base to simple everyday makeup and the perfect look for a night out. Pick up your tickets here for $40 – the cost is redeemable on product (and attendees get 20% off all Rageism products on the day), so it’s an absolute win win.
  

The best beauty launches this month

Ardell Extension FX D-Curl
A range of tailored lash styles based on different eye shapes, sizes and natural lash types, Ardell are doing away with the one-lash-fits-all mentality. This D-curl style is a fave of ours, designed to enhance almond or close-set shaped eyes like a dream.
Discover Ardell Extension FX D-Curl

Manicare NOVA FIT™
A rechargeable facial massager designed with electronic muscle stimulation technology, the  NOVA FIT™ creates mini workouts via gentle contractions on the often forgotten forty-three facial muscles; to improve tone, firmness and glow.
Discover Manicare NOVA FIT™

INIKA Organic Certified Organic Full Coverage Concealer
This creamy and buildable concealer masks blemishes and pigmentation while also nourishing skin with a blend of shea butter and sweet almond and jojoba oils.
Discover INIKA Organic Certified Organic Full Coverage Concealer

Lady Jayne Brush – 100% Boar Bristle
A scalp-stimulating, strand-smoothing brush that frees hair of knots and snags instantly is a true gift. Fine haired ladies needn’t worry either, it’s totally suitable for your delicate strands too.
Discover Lady Jayne Brush – 100% Boar Bristle

Lellure Illumination Body Spray Moonlight
Formulated with white pear juice and cauliflower extract, this body spray hits skin with both a boost of hydration and a dose of shimmer – glorious.
Discover Lellure Illumination Body Spray Moonlight

New brands on bh

BECCA
If you love highlighter, we’ll bet you’ll really love Becca. The brand’s goal is to make you glow in all the right places, and their radiance-boosting range certainly delivers in the luminosity arena. Their Lift Shifter Brightening Concealer is a serious standout – it hydrates, brightens and blurs, delivering both coverage and glow in one step.

bh loves: BECCA Light Shifter Brightening Concealer

Aussie Bombshell
Inspired by a beachside upbringing, Aussie Bombshell is a luxe tanning brand focused on easy application, quality ingredients and delivering the ideal natural-looking tan. We’re loving their Gradual Tan, enriched with macadamia and almond oils to leave skin as glossy as it is golden.

bh loves: Aussie Bombshell Gradual Tan

Eimele
A plant-based functional foods company founded on the core belief that weight management should never come at the expense of proper nutrition or overall health, Eimele believes that everyone deserves to look and feel their best. Their nutrient-dense, low-calorie porridges are designed to keep you fuelled and fuller for longer – we’re fans of this mixed wild berries flavour.

bh loves: Eimele Mixed Wild Berries Porridge

Rageism Beauty

After growing tired of the lack of representation and makeup products designed for women over the age of 40, Paula Nagel and Katherine Baulderstone created Rageism Beauty as the confidence-boosting brand they could look to for options. The brand’s All Day Foundation is amazing, packed with hydrating ingredients to avoid drying into fine lines and leave skin looking dewy and lifted.

bh loves: Rageism Beauty All Day Foundation

Have you tried…

Love Beauty and Planet

Scott Cornwall

Plunkett’s Suvana Organic

Provoke: Touch of Silver

Panasonic

Manuka Health

John Plunkett Cosmeceuticals

Nature Box

What did you think of this months Beauty Insider? Which product launches are you most excited about?