At the risk of instigating a Zoë Foster Blake fangirl club, our favourite beauty guru, mum-of-two and author has only gone and done it again. ‘It’ being the announcement that she’s launching a second beauty brand to follow her on from her first peachy-coloured business baby, Go-To. Only this time, she’s doing it for the kids (or rather, for the parents).
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Taking to her Instagram to share the news, Zoë wrote, “Back in 2016, as I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else? Then it dawned on me: what if I made Go-To for babies and kids??”
Zoë and her family @zotheysay
Having seen great success already from Go-To’s clean ingredients, simplicity and cheeky-fun attitude, the new brand ‘Gro-To’ (cute!) is following in similar footsteps. The packaging sets the ‘kids only’ tone, with all four products being a bright primary colour, with a friendly cartoon face. We’ve got ‘Sud Bud’, the blue bathtime BFF (gently cleansing for the parents, BUBBLES for the kids), ‘Skin Wizard’, the kermit-coloured baby oil, ‘Super Softy’ who is yellow on the outside and full of moisturisng comfort on the inside, and last but not least, ‘Bad Dream Buster’, a lavender-scented room spray to keep the monsters at bay.
In true Zoë style, the product names and packaging strike the perfect balance of adorable and functional. Upon unveiling the products, she wrote: “Introducing Gro-To, a body and bath care range for newborns right through to big kids. Each product is very useful, very clean and a lot of fun. ”
And if the products work as good as they sound, we’re sure it will be another best-seller under the beauty mogul’s belt.
Are you excited to see the launch of Zoë’s new brand? Have you tried any of the existing Go-To products?
Main image credit: @zotheysay
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