The rise of the brelfie

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The rise of the brelfie

We know celebrities love a good selfie, but recently the new mums in Hollywood have become all about the ‘brelfie’ – and it’s catching on.

Miranda Kerr (below, with her son Flynn), Gisele Bundchen (the ultimate multi-tasking mum) and Jamie King have all infamously posted intimate breastfeeding snaps to social media, prompting one in five UK breastfeeding mothers to say they’ll share a ‘brelfie’ at some point.

           Photo credit: mirandakerr Instagram

The craze was identified as part of the annual Netmums’ Parenting Trends Report, which predicts the ten key parenting fashions for the forthcoming year.

According to the poll, 88 per cent of mothers think the snaps are a great way for women to celebrate their bodies and what they can do. They also thought social media sites were wrong to delete the somewhat revealing shots.

           Photo credit: Clockwise from top left – mrsdryden, bumpintomums, jordanbagre, vivivici (all Instagram)35-year-old actress Jamie King (below), who gave birth to her son James last year, has been particularly vocal about the movement, saying breastfeeding shouldn’t be taboo.

           Photo credit: jamie_king Instagram

On the other hand, a growing movement is forming among mothers against the ‘brelfie’ – with some saying they’re a form of naked exhibitionism. Others have dismissed the trends as attention-seeking and highlighted the potential hurt caused to women who can’t breastfeed.

Personally, I think that ‘brelfies’ are a positive step towards ‘normalising’ the feeding practice. Surely, anything that encourages women to feel more comfortable during this physically very uncomfortable time is a good thing!

What do you think of the ‘brelfie’ movement? Do you support the snaps, or do you think they’re inappropriate?

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