If there’s one thing we’ve learnt about skin care, it’s that Eastern beauty holds all the secrets to flawless, poreless skin. From K-beauty’s coveted 10-step skin care routine to Japanese skin care secrets, we’ve been lucky enough to pick up a few tips and tricks from skin gurus the world over. And now Sydney is home to one of the biggest Asian beauty destinations in Australia.
W Cosmetics just opened its largest Sydney store, nestled in the heart of World Square. The store stocks the best Korean, Japanese and Chinese beauty brands for skin care, makeup, haircare and more.
Skin care favourites including Laneige, CosRx, Pyunkang Yul, AHC, Dr Jart and Beauty of Joseon are among the store’s best offerings. You’ll find brands such as Foccallure, Canmake, Peripera, Etude House and Judy Doll to take your makeup game to the next level. The store even stocks Clé de Peau, the luxury J-beauty makeup that the likes of Chrissy Teigan and Margot Robbie reach for daily.
W Cosmetics World Square is the franchise’s 16th store in Australia and the seventh (and largest) in the greater Sydney area. It’s conveniently located next to Coles, so you can grab some groceries and update your beauty bag in one trip.
If you’re planning a trip to W Cosmetics, or even just shopping on their online store, you’re in luck because you can currently save up to 50 per cent off your favourite K-beauty products until June 30 – both in-store and online.
In need of some inspo? Here are some of our must-have beauty items to add to cart…
Dr.Jart Cicapair Tiger Grass Calming Mask
$5.50 at W Cosmetics
Mise En Scene Perfect Serum
$18 at W Cosmetics
Beauty of Joseon Matte Sun Stick
$18 at W Cosmetics
Missha Glow Skin Balm
$24 at W Cosmetics
Rom&nd Glasting Melting Balm
$16 at W Cosmetics
Judydoll Pretty Blush Powder
$8 at W Cosmetics
Cle De Peau Beaute Radiant Fluid Foundation Matte
$209 at W Cosmetics
Cosrx Advanced Snail 92 All In One Cream
$30 at W Cosmetics
The Plant Base AC Clear Magic CICA Cream
$24 at W Cosmetics
Main image: @beautyofjoseon_official
Have you tried any K-beauty products before? Which of these will you be adding to cart?!
Think I may go to World Square to check out this store!
Yep, I was just thinking the same thing. This looks awesome!
The shop looks amazing so it would be fun to wander in.
I’ll have to check it out!
W Cosmetics seems like a good value product. Pity I dont live in Sydney
They do have on line .
I love the look of the Missha Glow Skin Balm. It seems to be so creamy
Yes, I’m really interested in that one too.
Yes it looks worth a try .
sounds lovely
It is a great shop!
You have already been Yohanna? Did you buy anything?
Oh wow that’s awesome, looking forward to hearing more about k-beauty products
Wow, would love to visit, maybe they will open up down south
I haven’t tried any K beauty
I have been buying from W Cosmetics for a few years now but online. Good to see more physical stores open but the size of the stores don’t really matter. You also don’t get the samples they give you if you purchase online!
What do you think of the products ?
The shop looks amazing, the product range is huge.
I’ll be sure to visit when I’m next in the city.
Please let us know how you find the store.
I have trouble keeping up with Oz and kiwi products but certainly would love to have a look at these.
Missha Glow Skin Balm looks like one I would try.
Looks great for those lucky enough to live nearby.
Apparantly they have an online option as well. I will be checking it out.
I’m looking forward to checking it out next time I’m in Sydney.
I would love to browse the store next time I’m in Sydney for work.
I hope next one in Melbourne.
Whoa! That Clé De Peau is pricey!
I have noticed Beauty of Joseon on Adore Beauty. I am very interested in their Dynasty cream and sheet mask.
Interesting! Keen to check it out
I haven’t tried it but enjoy reading what the members on this site have spoken about especially the face masks.
The store looks so cool!
The store looks great.
I haven’t tried or heard of any of these brands
Oh nice! I tried a Snail Serum Mask, it was my introduction to K Beauty.
Most of those are well priced – it encourages experimentation when you don’t have to lay out a fortune.
Thats cool, they have a store near me. There prices arent too much either
50% off! What’s the catch? I’d like to try some of the Missha foundation’s actually
I noticed no one seems to want the snail ?LOL
It’s nicely set out.
Woah the store looks massive! I am definitely checking it out. I love K-beauty and J-beauty but unfortunately can’t test anything out if I can only buy online. This is a gamechanger!
Looks great but I’m in Perth so not able to go check it out unfortunately
Just to put this out there – if you have Amazon Prime membership, you get free shipping for some Amazon Japan items. I’ve been getting some Japanese beauty like Hada Labo, Canmake, Cezanne items at Japan local prices delivered to my door in a week.
I really hate paying delivery and so Amazon Prime membership would suit me very well. Free delivery
Amazon Prime is great! I buy so much from there as they often match Chemist Warehouse and supermarket specials. I get toiletries, pantry supplies delivered the next day.
Lovely for those able to get to the store.
So many things I want to try
I once had a subscription to a Japanese beauty box! Not sure if this is counted as K beauty?!
I would love to try the products and the shop looks amazing.
Nice. Very cute packaging
I’ll be visiting on my next trip to Sydney. What a great place to spend an hour or two.
Love it!
Haven’t heard of it before.
I don’t think I have tried K-beauty products before.