If there’s one affordable beauty brand we all know and love, it’s The Ordinary.
Whether you’ve picked up one of the brand’s hyaluronic acid serums, rosehip oil or beloved niacinamide before, the single-ingredient and price-friendly products have certainly taken the skin care world by storm since its launch in 2016.
And now, adding to the brand’s ‘Colours’ line (which currently consists of foundations and primers) is a further foray into the makeup space: concealer.
Yep, The Ordinary’s brand new concealer is expected to become available via Deciem.com on the 19th January, 2021. What a way to start the year.
Boasting 36 shades, the formula is already promising high-spreadability and high coverage, but with a ‘real skin finish’. And, being a part of the faithfully fuss-free brand, it’s also made to be used however you like; whether it be under the eyes, applied with fingers or used to blend away imperfections.
But we know you’re all waiting for the best part… the price. Well, if you’ve got a spare tenner and can rummage for some change in the car, it’ll be all yours. $10.80 is all it takes.
No word yet as to when it will physically be in-store in Australia, but with the rest of the range stocked in Priceline and Deciem stores dotted around the country, we’re sure it will soon follow the online launch.
Can’t wait? Here are 5 budget-friendly concealers we love:
- essence camouflage+ matt concealer ($6)
- Models Prefer Argan Infusion Concealer ($9.99)
- NYX Professional Makeup HD Photogenic Concealer Wand ($9.95)
- MUD Flawless Finish Concealer ($7)
- Natio Natural Cover Concealer ($16.95)
Have you tried any The Ordinary products? What’s your favourite budget concealer?
I had heard about this – so exciting! It’s one of my favourite brands
Hopefully better than their foundation formulations.
Very happy about new concealer. Love the foundation.
I like this brand
Yet to try this brand. Sounds good.
I’ve given up on Concealers. I am just using a different shade of full coverage foundation. Works a treat for me.
so many shades, hard to choose online
good amount of choice
Yes I love their foundation!
I seldom use concealers, but I’ve heard nothing but good stuff about The Ordinary.
A good price, though I don’t use concealers
hopefully cause their not very good – the foundations
I like the packaging but I dont enjoy their foundations.. also only like a few products from the ordinary these days
Im late to the party……nope I havent tried any of the products as yet but I have heard a lot of positive things about them. My youngest daughter has just started using the skincare.
Finally! Been waiting for this for years since Nicola Kilner talked about it in an interview back then.
I find it hard to find a perfectly matching foundation for my skin tone and their 1.2Y shade matches me perfectly. I am currently using and liking their serum foundation – it’s very light in texture and I love the natural coverage.
Will certainly check out The Ordinary when I need some more Foundation and Concealer so glad that they also make Primers as well. At least they are an affordable price.
I only know about their skin care. I didn’t even know that they had moved to foundation, but since they have it is not surprising they have now moved to concealers.
I use concealer so will check this out
Great news – the Ordinary is excellent.
I have enjoyed using The Ordinary brand skin care products over the last 8 months. Some provide immediate results whilst others take a few weeks to notice any visible changes.
Main benefits for me are reduction in pore size & balanced skin. I had oily/combination skin & would wake with a very oily T-zone. Now I wake to smooth oil free skin.
The trick is navigating the range & selecting suitable products.
Also retinol v’s retinoid. And availability of these products.
As far as primer & foundation go I use the silicone primer & serum foundation. Such a large range of colours & I found 3 that suit my skin tone.
I’m looking forward to trying their concealer.
Exciting! I do not need one, but love seeing new launches from Deciem!
I’ve only tried their skincare & have heard their foundations aren’t all that great, so my hopes for the concealers aren’t real high.
I still haven’t tried any of The Ordinary products. Maybe the concealer will be the first.
Love The Ordinary! Use their skincare and foundation. In the skincare range I like the Borage Oil, Mandelic Acid, Squalane cleanser, Buffet, Argireline and lots more. Their foundation goes on very smoothly and doesn’t look or feel heavy which is great for me as I like a natural look. Am very keen to try their concealer.
I’ve heard of The Ordinary but have yet to try any of their products.
Some one. In the beauty industry told me. To try. The Ordinary. Hyaluronic serum. And moisturizer. And since doing it. I have noticed. A big difference on my skin I no longer have dark patches and uneven skin tone. My wrinkles are less prominent v and over all. I can see the change. I will be using. These products. Permanently and looking at other item in the range. And the big plus is that it is so affordable especially. For some one on a fixed income. I can budget for it. On a regular basis.
I haven’t seen this brand before!
Love The Ordinary
I’ve heard quite a bit about this brand, but I haven’t tried any of their products. (yet…..)
I never tried any of their products, I will buy them next time I will need skincare or makeup.
I use quite a lot of their skincare but I don’t know if I would buy these, I don’t wear much makeup, I like to look after my skin and hope The Ordinary products keep it looking good enough that I don’t need to cover it.
Have the caffeine eye serum, buffet and a granatitive retinoid emulsion serum. Would like to try their foundation.
Great idea!!!
I have heard good things about The Ordinary. I would like to give it a try the next time I need something.
At a cheap price this a great value for our money and also our skin.
That is a really good price. Where is Deciem, haven’t heard of it before.
Love The Ordinary and would love to try these
I want one.
Looking forward to the launch! No I have never tried The Ordinary products – yet!
I’d be interested in giving the concealer a go
Really exciting to try this brand.
It would be great if we could review The Ordinary products on the Beauty Heaven website….I’ve used so many!
I wish we could too!!!
Sign me up!!!!! such a great brand and even better price point. I currently use the Tarte shape tape which i also recommend but who can refuse this price point.
Love the brand would love to review on Beauty Heaven.
I love ‘The Ordinary’ products I currently own, so I’m quite excited to try their new concealer especially at such a fabulous price. One of my favourite budget concealers is the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer which blends well with my high end foundations.
Very exciting, can’t wait to try it.
OMG! I love this brand, can’t wait to try their concealer
I do like the Ordinary. It is a great brand and affordable too.
I would always go for NYX but I feel like trying MUD for once.