It’s been a big 18 months for Selma Blair. Her documentary Introducing, Selma Blair, which follows the aftermath of her Multiple Sclerosis (MS) diagnosis, premiered in early 2021, and her New York Times bestseller Mean Baby: A Memoir Of Growing Up was published in May this year.
And now the actress, author and disability advocate has made her first foray into the beauty world as Chief Creative Officer at Guide Beauty.
The collaboration was announced earlier this month via an Instagram post with Guide Beauty founder Terri Bryant. Terri founded the brand after her own diagnosis of Parkinson’s caused her to step back from her career as a celebrity makeup artist and launch her own ergonomic makeup brand. And now she is joined by Selma to continue educating consumers and offering accessible beauty for all.
The Guide collection is made up of an eyeliner duo, mascara, brow wand, eyeliner palette and three eye brushes to simplify your makeup application.
Each product has been designed for ease of use for those who struggle with fine motor skills. “The products are a game-changer,” Selma told Vogue. Each makeup brush and applicator features curves and Guide patented rings for a more secure grip and steady application.
The partnership with Guide Beauty seems like a natural fit for Selma, who has been a vocal advocate for inclusivity since her MS diagnosis in 2018. She made headlines after walking the red carpet with a cane at the 2019 Vanity Fair Oscars Party, and has since noted that accessibility features are often an afterthought at these events and kept hidden until needed.
But as Selma told Vogue, “Imagine if we include a beautiful ramp as the design and not as an afterthought?” And that’s just what Guide has done.
The Guide Beauty range is currently only available to shop in the US via their website guidebeauty.com. But rest assured we’ll be keeping a close eye out on this accessible beauty brand to bring you any updates as we find them.
Main image credit: Guide Beauty
Which one of these game-changing products would you most like to get your hands on?
For now my grip is good and steady, but for people who struggle a bit this is a great idea.
Mine is also okay, but presume that in the future I may need something?
That is such a good idea
sigh….
Really? That’s awful that her use of a mobility aid made the news.
That is not a headline for her, it is her daily reality.
I started walking with a cane when I was 41. Funny how disability still does not compute when the person with a visible disability is young, or if the person with a visible disability is well-dressed, with hair and make-up done.
Just because I had to use a cane, I didn’t all of a sudden look different, in fact I took even more care of my appearance. Because screw you.
Disability does not “look” like anything.
Superb to see consideration being made for those with disability in make-up design. I’ll most certainly be needing these products in the near future, so a huge thanks from me for sure!
The evil looks I always get when using my disabled parking permit. None of their business and I’ve fallen over so many times when walking.
I am super sad and angry to hear that Lucy.
I too get the occasional evil look when I have the temerity to sit in disabled seating on bus or tram.
My heart breaks for those with non-visible disability.
You just keep using your disabled parking permit and flip a finger when you get the eevahls from these a-h*les. Never. ever hurt yourself because of them xo
So sorry to hear that you need a disabled parking permit and as you say no business of anyone else.
Selma Blair is an amazing Woman what she is dealing with everyday with Multiple Scoliosis just love it that she is a Brand Ambassador for Guide Beauty Products.
Agree with you @Margi 😊
Not into celebrity releases, but this is a really good idea
Another celebrity brand. Becoming some sort of milestone for every celebrity these days.
True, but this is using one’s celebrity for some good, not just for an ego and wallet feed.
Hiya Lovely! Totally agree with you on this release! Xx
hiya dahlink!
I keep trying to grab hold of you on here but since they’ve stopped actually sending notifications when someone replies, I haven’t been able to keep track. I just by chance ended up checking back on this article hoping that you had popped up.
Reeeeally stinks that they messed up the old website.
Hope you’ve been well! xx
I don’t follow celebrity brands but what a great idea.
This is so fantastic. It’s sad it has taken so long and for a famous actress to have to do this – companies should have been addressing accessibility long, long ago. I think it’ll make the world much easier for so many people, regardless of their age or ability.
I don’t know if I would use any of the products but at least they are out there making a difference and not just self serving
She is a champion!
Not familiar with celebrities…last 2 decades at least.
Probably the mascara, I like to wear mascara.
What an excellent idea! Good on Selma Blair for bringing attention to this need in beauty products.
Yes this is using her celebrity status in a really good way to help others
This is such a great idea
She looks so different now with very short blonde hair
Great to see
Amazing group and so great that they use their own disability to acknowledge the problems they and others face and try to help.
Good on her! 👏🏼👏🏼
Great idea!
A great initiative and very much needed.
If I were to lose my fine motor skills, I wouldn’t feel like myself without my winged eyeliner! I’ve never had to think about this, but it’s a handy solution for those who do!
No idea who Selma Blair is haha.
famous actress from 2000
What a great idea. I have OA in my hands, so hopefully it helps a lot of people who might struggle with these tasks for various reasons.
I have OA in so many of my joints and can be painful sometimes.
this is sad
Love Selma, and think it is a great idea.
I subscribe to the Social Model of Disability. I have both physical and psychosocial disabilities and I used to work at a disability arts organisation many moons ago. I am glad that nearly twenty years later, PWD are gaining more visibility but we have a long way to go.
They sound like great products.
Awesome. I’m loving this collaboration. I loved seeing the model with vitiligo and models with prosthetic legs etc.
I like to try eye liner tool.
I love this collection, and I hope they expand it. Such a great idea for those that struggle with mobility and fine motor skills
What a great idea!
It’s a good idea.
OMG! I pretty much had to give up eyeliner after a stroke. I want this!
So sad, I have bad shoulders and find it difficult to hold the mascara still while putting onto my eye lashes.
That is such a great idea
Great idea hope it’s successful for her
I’m not a fan of ‘celebrity’ brands, but this is such a good idea.