For immediate release

Beautyheaven launches into booming online beauty market

September 24, 2007…….Australia’s leading online beauty destination launches today to meet the ever-increasing needs of the consumer in the online beauty world.

Intent on wowing consumers with its sleek, interactive new format and depth and breadth of beauty information, beautyheaven offers consumers a beautiful virtual destination.

Online beauty is a burgeoning market, which is continuing to experience rapid growth. A study conducted by NPD* revealed that in the last two years women have increased their internet spending on beauty products by a whopping 38%, with the internet being marked as the number one channel for future purchases.

Time poor, information hungry and internet savvy women are looking to the web for easy access to up to date product and brand information, current beauty trends, professional advice and tips as well as the opportunity to interact with likeminded individuals. And an overwhelming number of them want to buy online.

Beautyheaven helps women wade through a multitude of beauty products to quickly and easily find the product that best suits their skin type, hair type or budget. beautyheaven will also work closely with the Australian beauty media to highlight and promote forthcoming beauty pages, pull-outs and special editions, ensuring our members are kept in the loop with everything they need to know about beauty.

Beauty buffs also like to talk to one another about their favourite products; beautyheaven is the perfect place for them to do this. Readers can post a review, ask questions of our panel of industry experts, chat to other beauty aficionados via the forums and even become a fully fledged member of the beautyheaven trial team (a lineup of dedicated beautyheaven members who give real reviews of beauty buys).

For more information about beautyheaven and the topic of beauty online, please contact Managing Director Jackie Maxted or National Advertising Manager Laina O’Donnell on 02 9555 9520 / jackie@beautyheaven.com.au / laina@beautyheaven.com.au.

*Source: The NPD Group / NPD Beauty / Emerging Channels: Beauty Care Products on the Internet