Extra extra, read all about it! I think this news is probably as exciting as the day we found out Britney was coming to Australia. Yep, just as we welcomed Ms Spears to our shores, we can now greet US cosmetics brand, Smashbox Cosmetics, with a big open arms (and a woop woop!)
Yes, last week at an exclusive online-only event, media were invited to meet Davis Factor, great-grandson of legendary make-up artist Max Factor, for the Australian launch of Smashbox Cosmetics, available exclusively through Kit Cosmetics.
Factor discussed the history of the brand, as well as upcoming trends for 2010. My ears pricked up when he started discussing their newest seasonal range, Masquerade, which consists of deep, pigmented hues, perfect for a colourful twist on the classic smoky eye – which he predicts will. be. huge.
With an impressive array of make-up innovations, like O-Glow (a transparent fluid that transforms to a perfect shade of pink when applied to your cheeks), it’s hard not to love this cult cosmetic brand. Now, I’m just off to tend to a little make-up kit overhaul, don’t mind me!
What is your favourite beauty innovation?
I have not tried the brand Smashbox, it does sound good. O-Glow sounds like a great product for cheeks.
Looks like a lovely product