Why men are like lipsticks

Being in beauty I’ve trialed my fair share of lipsticks. Having been single for the last three years, I’ve also trialed my fair share of men. And I’ve come to the conclusion that a lot of the time, they’re one and the same – men are like lipsticks.

Lets start with the basics. So you’re single and in the market for a man in your life – my guess is you’re not just going to pick the first guy you see. You’ll ask your friends if they know of anyone, suss out what’s available at your local haunts, and possibly even go on a few blind dates to test the waters.

Now think about how you go about searching for the perfect lipstick shade. You’ll ask your girlfriends for their recommendations, check out what’s being sold at your local beauty retailer, and most likely even test a few hues to see if they suit you. Sound familiar?

And how about when it comes to narrowing down the search for a soul mate. Despite what we may say, we’ve all got a ‘checklist’ regarding the qualities we want our boyfriend-to-be to have, and yep, you guessed it – it applies to looking for a new lipstick love too.

Just think about it for a minute. Are loyalty, commitment, and a happy future together high up on your list? Then chances are you prefer a lipstick with long-wearability and, once you’ve found your favourite shade, it’d take a lot to make you stray.

Looking for that sweet, sensitive soul who’ll be caring and nurturing of your needs? Then something with a vitamin-enhanced, moisture-rich formula would most likely be ideal for you. Or maybe it’s good looks, loads of money and a flashy car you want. If that’s the case I’m guessing you’d find it hard to resist a designer-labeled, high-shine product, right? And if you’re feeling flighty or don’t know what you want out of a man at the moment, I’m willing to bet your handbag is also overflowing with lipsticks, glosses, and balms of all kinds.

Just don’t wait too long lady, because if you don’t snap up a good one when you see it, next thing you know it’ll have been discontinued (and yes, I’m talking about lipstick here and letting your life-long crush be snapped up by some other sister – see how well this whole theory works?).

But with so many options out there a girl is often hard-pressed to choose her perfect match. Luckily, when it comes to lippy, make-up mavericks, Maybelline New York, have done the hard stuff for us and merged all the great qualities you want into one fantastic new lipstick line-up – Color Sensational Lip Color.

Combining undiluted pigment with nourishing ingredients such as vitamin E and honey nectar, and specially formulated polymers, the lipsticks in this fab new range are rich in colour, ultra-hydrating, long-lasting, and give your lips a smooth, luscious-looking finish. And with 44 shades in the range, you’ll be guaranteed to find a hue to suit your every whim. Now, if only someone could consolidate the eligible men like that….

Not ready to give up on gloss? We’re not asking you to ditch it all together – just give lipstick a red-hot go and it could become your new BBF.

Want to win a fantastic Maybelline New York Color Sensational Lip Color prize pack valued at over $700? Click here to enter the competition.