There’s no shortage of beauty products we’d love to try. With bronzers that are promising to give us the gift of a post-holiday glow and highlighters all but guaranteeing to illuminate our skin, our wishlist continues to expand. But with all the temptation and noise, how can we best determine the ones that are actually worth the money vs. the ones we skip entirely?
Ah, a great question. Here’s a general guide that’s likely never going to fail you.
First things first: Jennifer Lopez. Confused? Allow us to elaborate.
As a lady who has round the clock access to the best makeup artists and stylists in the world, plus her own beauty line, she’s well equipped to make a solid beauty recommendation. So when she does, we listen.
Secondly, the beautyheaven community. Sure, we’re not all sitting in a makeup chair, minutes away from performing our hit singles to a global audience, but our members have tried it all. The luxe, the drugstore, the discontinued and the viral. And with no million dollar brand ambassador deals fuelling their every recommendation, they’re not going to take you for a spin.
That’s why we’re so excited to reveal that JLo and our members are in agreement over their shared love for this lash-lifting and thickening mascara
Which mascara is a favourite of JLo and beautyheaven members?
As part of Vogue‘s Beauty Secrets YouTube series, JLo took viewers into her bathroom as she ran through her skin care and makeup routine in its entirety. And the greatest takeaway? The IT Cosmetics Superhero Mascara ($42, Adore Beauty) which JLo called “the most important part.”
This volumising mascara has quickly become a crowd favourite thanks to its ability to condition as it curls and lengthens.
As with all IT Cosmetics products, the Superhero Mascara was developed by plastic surgeons and dermatologists. It contains a unique proprietary elastic stretch technology, which has been enriched with biotin, peptide and collagen to nourish and strengthen otherwise fragile lashes.
What did our members have to say about the IT Cosmetics mascara?
According to Frenchy1, this “holy grail” mascara is the “best of the non waterproof mascaras [they’ve] used. The brush lengthens and increases volume. It doesn’t run, flake or itch. Not a watery formula so doesn’t move about or take ages to dry. Great for sensitive eyes. I’ll be back for more and even though it is expensive I couldn’t take away a star like I usually do.”
“This mascara was a great product. The pigment glided over my lashes lengthening them and creating a voluminous look. At times the product clumps at the bottom of lashes however, when it’s applied correctly it creates a great look. I am picky with my mascaras but this is definitely a product i would purchase again,” wrote Isabella.M16
Convinced yet? We know we are.
Main image credit: @chrisappleton
Have you tried the IT Cosmetics Superhero Mascara? If not, would you like to?
I might give it a try one day.
Probably wouldldn’t pay that much for a mascara.
yes I agree it would have to be on sale
I was thinking the same thing
I’ve not tried this mascara.
Interesting. Never heard of this one.
I haven’t tried this one yet.
I hadn’t heard of this one until now!
I haven’t tried yet but would love to try
I haven’t heard of this mascara. I love my Clinique mascara.
Never tried it before!
I’d love to try this mascara. I’m using a couple of IT Cosmetics products at present and I really like them.
good to know -do they have specials at reqular times ?
Jennifer Lopez always looks impeccable so glamorous all the time, unfortunately with most Celebrity Recommendations they can be quite expensive.
I would like to give it a go.. but not just yet. it does sound like something i would use
I would love to try this mascara.
Looks nice, I’m not all that familiar with IT
This sounds great, but it’s a bit out of my price range.
mine too but it would be nice to try
Not heard of it, would try, a bit pricey though
I would most likely try, If it is as good as the reviews, I try many different mascaras and they all seem to clump etc.. I have tried cheaper ones and quite expensive ones, and still looking to find a good one.
yes so hard to find one that works well and goes the distance
Sounds good but I’m sold on tubing mascara.
Too expensive for me
Agree i bit more than I usually pay, but may a birthday pressie?
I would love to try this mascara.
I prefer eyelash tinting
I’ve heard of IT but didn’t realise they were created by plastic surgeons & dermatologists – interesting!
Still, it’s beyond my budget. & I like to stick with waterproof mascaras.
Haven ‘t tried before. Maybe time for a check out??
Love tubing mascaras. Need one
Where can we buy in Oz?
I had not heard of this one and would love to give it a try.
This mascara sounds great, I’m always looking for the perfect one. I dont wear mascara when I’m at home just when I’m out as my eyes can be sensitive so they do last me longer.
I don’t think I’ve seen this brand before.
Seems like a good one to try although the wand is quite small so I wonder what it’s like to apply.
I will be sticking with my mascara that is waterproof, doesn’t smudge and it is not as expensive.
Have not tried it- a bit pricey for me.
i really ant to try that but so expensive when you can get good cheap ones
I havent tried this mascara.
I would like to try but the price of mascaras is getting insane
This sounds good, I might check it out.
nice brand i have tried the cc cream