Ever wondered if being a YouTube beauty sensation was enough to pay the bills? Well, if the richest beauty influencers in the world are anything to go by, the short answer is yes. Yes, it is.
According to a report compiled by Cosmetify, the top three highest earners of 2022 can rake in upwards of an estimated $160,000 USD per Instagram post and $190,000 USD per YouTube video. That’s a lot of zeros.
Not to mention the incredible amount of beauty products they must receive. Imagine having an infinite supply of the best concealers and vitamin C serums — heaven.
It’s also interesting to see Zoe Sugg and Camila Coelho didn’t make the cut this year and that majority of influencers are estimated to earn substantially more per Instagram post, rather than on YouTube.
Keen to see who’s making the most moolah?
The top 3 richest beauty influencers
#1 Safiyah Nygaard
After working at Buzzfeed, Safiyah Nygaard went solo with her own YouTube channel. And it’s certainly been a move that’s paid off, with her makeup, fashion, challenge, and experiment videos earning her a pretty penny.
Youtube subscribers: 9.51 million
Estimated Youtube earnings per video: $187,917
Instagram followers: 2.1 million
Estimated Instagram earnings per post: $7,160
Combined earnings per post: $196,877
#2 Huda Kattan
The incredible thing about Huda coming in at number two is that the figures measured don’t even take into account the money she’d be earning from her brands Huda Beauty and Wishful Skincare. We can only imagine the real number…
Youtube subscribers: 4.13 million
Estimated Youtube earnings per video: $1,283
Instagram followers: 50.9 million
Estimated Instagram earnings per post: $168,113
Combined earnings per post: $177,216
#3 James Charles
Despite having a controversial few years, James Charles remains in the top three earners for 2022. Although, he has dropped from the number one position which he held in both 2021 and 2020.
Youtube subscribers: 23.9 million
Estimated Youtube earnings per video: $34,417
Instagram followers: 22.6 million
Estimated Instagram earnings per post: $75,654
Combined earnings per post: $145,271
And rounding out the top 10…
#4 Bretman Rock
$122,460 combined earnings per post
#5 Nikita Dragun
$99,505 combined earnings per post
#6 Chiara Ferragni
$98,817 combined earnings per post
#7 Jeffree Star
$90,368 combined earnings per post
#8 Pony Makeup
$83,499 combined earnings per post
#9 Mari Maria
$75,608 combined earnings per post
#10 Nikki de Jager
(AKA Nikkie Tutorials)
$73,047 combined earnings per post
*This article has been updated to reflect the 2022 report and is correct as of 07/09/2022
Are you a fan of any of these influencers? Who are your favourite beauty YouTubers?
Wow, this is very lucrative!,
I love Jeffrees hair.
No wonder people want to be influencers. Amazing incomes.
Crazy $$!
Wow big bucks $$$$
Heard of James Charles and Jeffree Star. Love Jeffrey’s Morphe makeup colabs.
There are a few Australian influencers YouTube channels that I enjoy watching but I do however enjoy Jeffee Star a lot. His reviews make me laugh big time and he’s very very honest.
Jeffree*
Only can recognise 2 of these faces form random sources. But not interested in following . They offer nothing I’m interested in.
Wow, who would have though they get paid so much!
I have actually never heard of half of these people.
Wow, that’s a lot of earnings!
Wow that’s so much dollars
Have never heard of any of those Influencers but they make such a lot of money from Products very lucrative Business.
Wow, I had no idea you could earn that kind of money! Here I am, just happy to get a free product to trial 😉
Good on them, but I still don’t understand why influencers are a thing.
Wow that’s mind boggling. None of them in this article appeal but I do follow people on SM that align with my own interests.
Wow, I didn’t realise they were raking in that much and I loved seeing some guys in there as well
Yes an eclectic mix
I don’t know any of these people, but wow so much money, i wonder how often they post
They are all are really entertaining to follow on Instagram, but can be a little over whelming
Not something I need in any way.
Who would guess it would be so highly rewarded
I’ve only heard of a couple of these, but I don’t follow any of them. I mostly watch hair tutorials & click on whatever I see in the suggestions panel.
I’m wondering if they’re really worth it to the brands they promote.I guess they must be or they wouldn’t get paid what they do.
Its insane to me that people are earning such figures but then our nurses and ambulance staff dont earn anywhere near that…weird ha?
I’ve heard of a few of these influencers. I’m not interested in following there social media accounts, tho
Wow!
all that money