If you don’t have the time to trawl through TikTok in search of the latest viral beauty product, allow us to do it for you. This time however, it didn’t take much scrolling before we came across the #essencemascara hashtag (which currently boasts almost three billion views). The Internet erupted when TikTok creators uploaded videos showing their lashes being transformed with this $7 drugstore mascara. And now? It’s almost impossible to get your hands on.
Oh, we suppose you want to know which mascara we’re even talking about? It’s the essence I love extreme crazy volume mascara ($7 at Priceline) . But like we just said, good luck getting your hands on it. At least until the next viral product comes around.
Is the essence mascara worth the hype?
Heck yeah it is. The mascara’s ultra-black and highly-pigmented formula combined with its extra-large applicator appear to be a match made in mega-lash heaven. As seen in TikTok creator @therobelifeblog’s video, three coats of the essence mascara left her lashes looking as though she had just glued a strip of falsies on.
@therobelifeblog New fav drugstore mascara $5! @essence.cosmetics @ssunaa #mascara #mascarahacks #drugstoremakeup #viralmakeup #affordablemakeup ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
Though the essence mascara has well and truly passed the TikTok test, what did our beautyheaven members have to say about the $7 viral sensation?
Some have claimed it’s a dupe for another popular mascara…
“This mascara comes in fun bright pink packaging and the brush is quite similar to Benefit They’re Real! mascara, making your lashes separate nicely and really stand out. The formula itself is inky black and does give the illusion of false lashes, however it is quite runny, takes a long time to dry and smudges very easily. However, At around $6, it is worth a try.” – Ray
Some say you need to air it out…
“The only issue is that when I first open the product, the mascara is super wet and smudges everywhere. I find that for the first 2 weeks, it gets all over my face but after that, the fourmula does dry and becomes easier to use. Do not over apply this too because it is very easy to get clumpy eyelashes.” – Hdemi
Brace for a tiny bit of smudging (as with any mascara)…
“I’m currently using this as my everyday mascara and I have to say, it performs better than many other mascaras I’ve tried that I’ve paid several times the price for. It’s a true black and the formula is just the right consistency. The wand is straight, quite thin and the bristles are spaced out. Unlike Essence’s Get Big mascara, which has a much bigger wand, there isn’t too much product on the wand after removing it from the tube. I find when I wear it that my lashes are separated well and it definitely delivers in terms of volume. It does tend to smudge a bit but I’m yet to come across a mascara that’s truly smudge-proof.” – Kim478
Want to know more? Read essence I love extreme crazy volume mascara reviews here…
Main image credit: @ssunaa, @therobelifeblog
What do you think of the essence mascara? Would you like to try it?
I’ve always wanted to try every essence mascara. I hear great things!
Wow!! Need to try it.
Yes I definitely would like to try it, Essence make some good products.
Wow, those pics look amazing – you can really see the difference!
Yes real wow factor
It really is a big difference. Looks so good.
$7! Woah, I will probably buy that! X
Great price -yes indeed
Good to try at that price.
I will have to try it.
Not heard of that one, certainly is budget friendly
Nah, won’t try if it is like benefit one.
i remembr using this years ago
Did you like it ?
I never tried that brand.
I don’t think I’d like it because I don’t want any smudging at all with my mascara!
I will look out for it.
Me too -it looks great
I would try it, it looks great!
Great results for a pharmacy brand.
Ooh it does look pretty good!
I’ll stick with the original Max Factor Masterpiece Mascara since I’ve been a teenager. Only mascara that works for me and my straight lashes. Not expensive either and made by the same company as luxe brands.
Would consider it if it didn’t smudge.
indeed and it’s bad after a long day
This reminds me of the essence mascara craze a few years ago, Lash Princess I think was the one that was incredibly popular. I did wind up trying it and I do agree they make good mascaras =)
No way is that just from mascara.
Now this is a must try -Awesome
I’ve just had false lashes applied, so good waking up looking like I have thick black lashes!
essence has such great and affordable products!
That looks so good! Definitely need to try it out
bh reviews on this aren’t good though unfortunately… 3.2/5.
Oh Oh !!! shame as price is amazing and effect stunning
Definitely have to try this!
I’ve been hearing how good Essence mascaras are long before tiktok. I haven’t tried any yet though.
It looks impressive and certainly worth a try.
its allright
Sounds great, I must try this mascara!
Ha, Essence does it again. Their Lash Princess mascara also went viral before this one
Now that’s economical. Sounds great.
I love essence products. I wish the priceline near me stocked it.
Good tip. On my to try list, I do need a new mascara.
WOW, I must give this a go! Mascara is always my must have beauty product!
I’ll pay more for a mascara that doesn’t smudge and dries quickly. The results do look great though.
same her its like kids makeup
Looks amazing will have to try essence mascara wonder if they have a Waterproof Mascara, as I tend to get watery eyes so I don’t want my mascara smudging to much.
Definitely always hearing great things about essence mascara, it will be my next product to try. Keen to try the Princess one as well! Impressive looking results
facts
Wow that looks amazing!
I’m heading off to Priceline tomorrow! I hope they have some in stock, If not this exact one, I’ve noticed quite a few Essence mascaras available.
Look at that change!
Not interested in anything that smudges – tubing mascaras all the way for me.
Those reviews don’t make me want to rush and buy one
Looks much better than my current one!
Don’t like the big falsies look this mascara is giving the girl in the picture on the right at the top of the page. Do like the results it’s giving on the left because it looks more natural.
Sounds like you ‘get what you pay for’
thats very true
I tried this mascara and I have to say it is a NO from me. I have oily skin and this mascara gave me panda eyes after a couple of hours just like all other cheap mascaras have done in the past. DISAPPOINTMENT Plus!
Good to know. Pity it wasn’t good for you JL
Essence makes excellent, affordable products & I like that they’re all made in EU instead of China. Unfortunately, you lost me at the mention of smudging – no, not all mascaras smudge.
I have this mascara in the limited edition Jurassic Park rose gold packaging, same mascara inside though. It is as good as they say. I cannot use it on my lower lashes though as it smudges there so badly. It is fabulous on my top lashes though. I will definitely be purchasing more.
It looks clumpy but could be the user. I’d still give it a go though 🙂
I might try this next time I’m looking for a mascara – if I can find it!
wow https://www.google.com/
Essence actually make some really great stuff!
the one isn’t ahha