If you don’t have the time to trawl through TikTok in search of the latest viral beauty product, allow us to do it for you. This time however, it didn’t take much scrolling before we came across the #essencemascara hashtag (which currently boasts almost three billion views). The Internet erupted when TikTok creators uploaded videos showing their lashes being transformed with this $7 drugstore mascara. And now? It’s almost impossible to get your hands on.
Oh, we suppose you want to know which mascara we’re even talking about? It’s the essence I love extreme crazy volume mascara ($7 at Priceline) . But like we just said, good luck getting your hands on it. At least until the next viral product comes around.
Is the essence mascara worth the hype?
Heck yeah it is. The mascara’s ultra-black and highly-pigmented formula combined with its extra-large applicator appear to be a match made in mega-lash heaven. As seen in TikTok creator @therobelifeblog’s video, three coats of the essence mascara left her lashes looking as though she had just glued a strip of falsies on.
@therobelifeblog New fav drugstore mascara $5! @essence.cosmetics @ssunaa #mascara #mascarahacks #drugstoremakeup #viralmakeup #affordablemakeup ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
Though the essence mascara has well and truly passed the TikTok test, what did our beautyheaven members have to say about the $7 viral sensation?
Some have claimed it’s a dupe for another popular mascara…
“This mascara comes in fun bright pink packaging and the brush is quite similar to Benefit They’re Real! mascara, making your lashes separate nicely and really stand out. The formula itself is inky black and does give the illusion of false lashes, however it is quite runny, takes a long time to dry and smudges very easily. However, At around $6, it is worth a try.” – Ray
Some say you need to air it out…
“The only issue is that when I first open the product, the mascara is super wet and smudges everywhere. I find that for the first 2 weeks, it gets all over my face but after that, the fourmula does dry and becomes easier to use. Do not over apply this too because it is very easy to get clumpy eyelashes.” – Hdemi
Brace for a tiny bit of smudging (as with any mascara)…
“I’m currently using this as my everyday mascara and I have to say, it performs better than many other mascaras I’ve tried that I’ve paid several times the price for. It’s a true black and the formula is just the right consistency. The wand is straight, quite thin and the bristles are spaced out. Unlike Essence’s Get Big mascara, which has a much bigger wand, there isn’t too much product on the wand after removing it from the tube. I find when I wear it that my lashes are separated well and it definitely delivers in terms of volume. It does tend to smudge a bit but I’m yet to come across a mascara that’s truly smudge-proof.” – Kim478
Want to know more? Read essence I love extreme crazy volume mascara reviews here…
Main image credit: @ssunaa, @therobelifeblog
What do you think of the essence mascara? Would you like to try it?
I reviewed this mascara a while ago and I have no desire to try it again. It is not a bad mascara but I have tried better from Essence.
Maybe not as good as it is portrayed.
agreed i feel like it’s hype over nothing good
work much better and it’s cheaper
try the kmart one it’s pink and cheap
I would definitely try this.
Definitely want to try this.
i tried this – i thought it was crap
same it was very mid
The Essence mascara sounds nice, I would give it a try.
it’s alright but i wouldn’t waste the money
Those lashes on the girls in the top photo make such a difference!!
Ok am going to have to head to Priceline and buy this one
Not sold where I live (rural Vic), so I’ll give this a miss.
And sold it out so I can’t get it
Definitely keen to try this mascara looks really good