Women spend an incredible five hours and 38 minutes getting ready for the annual Christmas party, a new UK survey has shown.
Illustrating the influence of social media, women are putting in time to look as pretty as possible in snaps that are likely to be seen by friends and colleagues.
The marathon regime is more than twice as long as the average two hours and four minutes women spend preparing for a regular night out (although being rather low maintenance myself, this still seems like an eternity).
The session involves an evening spent applying fake tan, an hour-long shower plus a further 60 minutes spent creating a perfect smoky eye.
The extra-long extra shower was put down to the need for a full-body exfoliation and hair treatment, as well as other beauty tasks such as shaving both legs from ankle to hip.
And what about make-up? Well, on a normal night out we spend 20 minutes applying it – but whitening toothpaste BlanX (who conducted the survey) found that during the Christmas period, this dramatically increases, with women spending up to 30 minutes applying just a base.
And then comes the lipstick, which takes anywhere between two to four minutes to perfect.
bh is definitely an advocate of making the effort to look your best day to day – but apparently when it comes to the festive season, we step it up more than a notch.
And with all the great beauty Christmas stocking fillers available, how could I really blame you?
How long do you spend getting ready for a normal night out? How much longer would you spend at Christmas?