11 Luxury Makeup Dupes To Buy At Priceline

Nothing gets us more excited than discovering an affordable dupe for our favourite luxury makeup buys. And, thanks to the power of TikTok, it seems our favourite drugstore beauty brands are jumping on the makeup dupes train faster than ever.

From Charlotte Tilbury to Nars, our feeds are constantly full of creators claiming to have found the best alternatives to cult-favourite products. And it’s our job as beauty editors to bring you the best buys and latest finds to help you get more bang for your buck.

Our favourite place to pick up a drugstore makeup dupe? Priceline, of course. The store is like a treasure trove for beauty lovers, packed with the hottest new products and high-end dupes from the likes of NYX, e.l.f and Revlon, just waiting to be discovered.

Here, we’ve rounded up the best affordable makeup dupes you’ll find at Priceline. Happy shopping!

The best makeup dupes at Priceline Australia

Essence Baby Got Blush in ‘Cherry Cherry Baby’

Dupe for: Rhode Skin Pocket Blush in ‘Toasted Teddy (unavailable in Australia)

We’ve spent months pining after the Rhode Pocket Blushes since their debut in June of 2024, so much so, that we’ve made looking for a dupe available in Australia our full-time job. After extensive research we’ve discovered that Merit Beauty’s Flush Balm ($48 from Merit Beauty) is a near perfect match, but we’ve also found that this affordable pick from Essence does the trick when we’re trying to pinch pennies.

$5.50 from Priceline

Revlon Illuminance Serum Concealer

Dupe for: Kosas Revealer Concealer ($50 from MECCA)

After trying Kosas’ Revealer Concealer we officially said goodbye to heavy, full coverage concealers, but we also unintentionally said sayonara to a huge wad of cash every few months. Thankfully, Revlon’s newest serum concealer has given our wallet’s a well-deserved break, and to be perfectly honest, we think we actually prefer the budget-friendly formula over the exxier option anyway.

$29.95 from Priceline

Revolution Mood Switch Aura Blush in ‘Universal Pink’

Dupe for: Dior Rosy Glow Blush ($72 from Sephora)

Dior’s Rosy Glow Blush will never go out of style, but we do love the option of a more affordable alternative when we hit pan. Despite the vibrant shade of the compact, we promise the sheer, but buildable formula of both these blushes creates a delicate rosy-hued flush that’s perfectly subtle on all skin tones.

$16 from Priceline

e.l.f Halo Glow Liquid Filter

Dupe for: Charlotte Tilbury Flawless Filter ($70 from Charlotte Tilbury)

If you ask any TikToker what the best Flawless Filter dupe is, almost all of them are guaranteed to say the e.l.f Halo Glow Liquid Filter. Wear it alone, under your foundation or as a highlighter, and the soft-focus effect will give the same red carpet glow as Flawless Filter – for half the price. The Halo Glow Liquid Filter is also enriched with squalane and hyaluronic acid to keep your skin plump and hydrated through every wear.

$29 from Priceline

Essence Make Me Brow Eyebrow Gel Mascara

Dupe for: Glossier Boy Brow ($41 from Glossier)

We’ve been loving the Essense Make Me Brow Eyebrow Gel as the perfect Glossier Boy Brow dupe. The tinted gel holds brow hairs in place all day long to deliver a fluffy, natural-looking finish. The best part? It costs as much as your daily coffee and a little goes a long way.

“This instantly makes your eyebrows look fuller and neater. It also lasts all day. I can’t believe how affordable it is, for such an amazing product. It has a great small applicator which makes application super easy and precise.” – MissLola

Read more Essence Make Me Brow Eyebrow Gel Mascara reviews.

$5 from Priceline

Milani Baked Blush in ‘Luminoso’

Dupe for: Nars Blush in ‘Orgasm’ ($53 from MECCA)

It’s almost impossible not to fall in love with the cult-classic Nars Orgasm Blush, but Milani’s Baked Blush delivers the same peachy pop of colour for under $20. When it comes to drugstore makeup dupes, this blush is one of the best. The colour pay-off is phenomenal and the buildable pigment allows you to create the perfect look, from a luminous flush to bold statement cheeks.

$21.99 from Priceline

NYX Professional Makeup Can’t Stop Won’t Stop Concealer

Dupe for: Hourglass Vanish Airbrush Concealer ($60 from MECCA)

When it comes to drugstore makeup, NYX is one of our favourite brands. And they’ve truly outdone themselves with this dupe for the iconic Hourglass Vanish Airbrush Concealer. The full-coverage matte formula instantly brightens, contours and camouflages imperfections for up to 24 hours. The Can’t Stop Won’t Stop Concealer has even solidified its celebrity status thanks to Bethenny Frankel‘s glowing review. Don’t believe us? We’ll let the bh members do the talking…

“An awesome everyday concealer. I use a lighter shade for under my eyes and I also have it in a darker shade to contour. It is creamy and easily blends out for a smooth finish.” – Sherrydee

Read more NYX Professional Makeup Can’t Stop Won’t Stop Concealer reviews.

$21.99 from Priceline

Australis Lip Glaze

Dupe for: Dior Lip Glow Oil ($64 from David Jones)

Potentially the most hyped product on the planet, the Dior Lip Glow Oil has maintained its cult status. But the Australis Lip Glaze is here to dethrone the luxury lip oil and become your new handbag staple in the process. Spiked with hyaluronic acid and peptides, the gloss-oil hybrid instantly plumps and hydrates, while it coats your pout in the most gorgeous tinted glaze. And, just like its Dior counterpart, the Lip Glaze features a large fluffy applicator to ensure seamless application and a juicy finish.

$16.99 from Priceline

Revlon Colorstay Suede Ink Lipstick in ‘Gut Instinct’

Dupe for: Charlotte Tilbury Matte Revolution Lipstick in ‘Pillow Talk’ ($54 from Charlotte Tilbury)

The ever-iconic Pillow Talk Matte Lipstick always seems to make an appearance on every red carpet – and every best lipstick round-up. But that’s because no other lipstick could compete with the creamy, long-lasting matte formula… until now. Revlon’s Colorstay Suede Ink Lipstick in ‘Gut Instict’ is the perfect shade match and will convert even the most loyal lip gloss lovers into matte lip stans. The velvety formula glides on like a dream, with eight-hour coverage that won’t flake or cake.

“The formulation of this lipstick is very impressive. Although the finish is matte, it does not leave my lips feeling dry, rather it does not even feel like I am wearing anything at all… it does not budge from my lips easily and the long-stay was fairly decent before it started to fade a little.” – ethelindie

Read more Revlon Colorstay Suede Ink Lipstick reviews.

$29.95 from Priceline

Barry M Colour Changing Gel Blush

Dupe for: Espressoh Glassy Blush By The Glass ($44 from Sephora)

Although a ph-adaptive blush may sound like a novelty makeup item, we can assure you it’s not. Espressoh’s hydrating, glass skin inspired blush offers skin a vibrant flush and a lit from within glow, which we thought was unmatchable, until we tried Barry M’s budget-friendly version.

$12.95 from Priceline

MP Cosmetics Buffing Brush

Dupe for: Hourglass Vanish Seamless Finish Foundation Brush ($78 from MECCA)

We never thought we’d reach a point in time when we could find luxury-inspired makeup brushes at Priceline, but here we are. After having the opportunity to test drive both of these buffing foundation brushes we can safely say that they diffuse base makeup with ease, and leave the complexion with an almost filter-like finish.

$34 from Priceline

Main image credit: Georgia Nelson/Getty Images

Have you tried any of these luxury makeup dupes?