The beauty industry has come a long way in terms of representing people of colour.
And while there’s still a way to go, brands like Fenty Beauty and Pat McGrath Labs are helping to amplify the need for inclusivity and diversity not only in products, but campaigns and brand messaging too.
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Some of the most influential voices in bringing about this welcomed and much needed industry shift are also those of beauty creators.
Platforms like YouTube, Instagram and Podcasts, have given these beauty creators a voice, and we’re listening.
Here are some of our favourites to follow.
Brooke DeVard Ozaydinli
Instagram: @brookedevard
Podcast: Naked Beauty
Nyma Tang
Instagram: @nymatang
YouTube channel, here.
Salem Mitchell
Instagram: @salemmitchell
Twitter: @salemmitchell
Kristen Noel Crawley
Instagram: @kristennoelcrawley
Beauty line: KNC Beauty
Lauren Ash
Instagram: @hellolaurenash
Founder: Black Girl In Om
Podcast: Black Girl In Om
Arlissa
Instagram: @arlissa
Whitney White
Instagram: @naptural85
Check out Youtube, here.
Founder of: Melanin Haircare
Patricia Bright
Instagram: @thepatriciabright
Chime Edwards
Instagram: @chimeedwards
Check out her Youtube channel, here.
I don't really follow influencers – I just visit beautyheaven.
I love innovation and champion diversity in the beauty industry. Don't follow influencers, but love the idea of role models for all.
I don't follow any influencers.
Totally agree, the staff and BH members are my influencers.
That is true and I agree, but BH can create awesome content and inspiration
Inclusion and diversity is good for all of us
I just visit BH for all beauty love and needs
The only one I know of is Patricia. There are so many influencers out there now that its impossible to know them all.
I do follow a few influencers, but I haven’t heard of any of these.
Occasionally I'll check out a Youtube vid of a colour I may be checking out to buy – that is about as far as I go with watching any influencers atm.
Yeh I don't have time for much more than that – rarely I may target some youtube videos if I'm looking for a specific colour of, say, a lippy to see how it looks before I buy it but that's about as far as I go (and I really don't remember who they are or their names!).
Don't follow influencers at all never have been into doing so only ever look at something that I might be interested in and then a influencer might come up regarding makeup or hair.
Another thing to consider during these times is which brands you're supporting and what they're doing – both positive and negative
Ill have to check out these vids.
Same – BH is my go to, everything in one place Xxx
I'm not familiar with them but then again I don't follow any influencers as I do not have social media
Love Patricia!
I don't follow influencers. My go to is BH.
Not all black to me
I don't really follow influencers
I've only heard of Patricia Bright
I haven't heard of any of these before.
I don’t follow beauty influencers, but thank you for highlighting these women.
I don't generally follow "influencers"…
Love Patricia.
Do not follow influencers. For skincare tried and tested I watch one youtuber. But use what my skin likes and needs. Makeup… rarely using, so that cancels out gurus in that department.
I occasionally look on Instagram and see their lovely photo's
I don’t follow influencers, I just come here!
I used to watch influencers but they actually annoy me now because they all seem to follow the same style. I prefer to just experiment myself.
I don't follow them.
Very important POC are heard in this space.
I only check out content when I'm looking up reviews etc these days. I used to follow influencers content but no everything they put out is relevant to me.
Ditto….. I don't follow influencers. If I see something I like (on someone on the street or advertising or wherever) then I'll google it. Actually, I do follow our gorgeous Kats and I catch up on BH but I never blindly followed anything and I'm not about to start now.
I don't follow any of them but they do look interesting.
I don't follow "influencers".
No , I am not following any influencers.
I feel like I can never copy or get inspiration from influencers
Not what I do anyway
I'm actually surprised so few of us are drawn in by influencers. Fingers crossed the influencer craze is on the decline. I do enjoy good content though, I just loathe the concept of influencers.
Don’t follow sorry
I'm not familiar with any of these people.
I should look at some more, the few I have looked at seemed to very positive because they were getting free product
I don't know these influencers and don't follow any either. Also, being fair with light blonde hair would not produce anything suitable for me.
I don’t really follow any influencers. I have not heard of these ladies before.
I don't follow influencers so haven't heard about these lovely ladies before.
I only recognise one name, but then I don't go near a lot of influencer content.
Thanks for the info
This is fantastic
These products aren't right for me, but it's so great to see the options available for others.
I love Whitney White's eyeshadow! I'm rarely on IG.