In its relatively short lifespan, the term ‘influencer’ has become synonymous with young, fresh and completely flawless faces who are paid the big bucks by brands to be ambassadors for their products.
But, to our delight, we’ve recently discovered a whole new world of Instagrammers sitting in a different age bracket, that have earned themselves the title of “silver influencers”.
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In a refreshing turn for social media, this demographic of influencers hold one of life’s greatest assets: The ability to radiate confidence just by being yourself and not caring what people think –something that tends to only become achievable following a wealth of life experience.
We guarantee it will only take 20 seconds of grid scrolling to feel empowered by these silver-haired stunners, who are using their personal style and voice to express themselves.
And it’s of no surprise that big brands are starting to sit up and listen. . In fact, industries traditionally criticised for being riddled with ageism, are now fighting to appear ‘age-inclusive’, with campaigns featuring women over 60 such as Lynn Slater becoming the face of fashion brand Mango, and Gillean Mcleod at age 63 being a swimwear model for H&M.
For a breath of fresh air on your social media feed, these are some of our fave ‘silver-influencers’ that you need to be following….
Caroline Ida – @fiftyyearsofawoman
Written in her Insta bio, Caroline describes herself as a body-positive, silver model and influencer.
While you may have to brush up on your French to translate any of the captions, Caroline’s images alone will leave you in awe of her fun makeup looks, unafraid of rocking a heavier eye shadow or bold lip.
And when it comes to her view on embracing the silver? “I accept myself even with my silver hair,” she says, “which are multicoloured, not white or grey but a lot of colours together that I don’t chose, but that my hair chose to be” *make sure you read aloud in your best French accent…
Check her out, here.
Linda Rodin – @lindaandwinks
Seriously… Could you get any more fabulous than Linda Rodin, the founder of makeup brand Rodin and her silver-haired poodle Winks?
An Instagram feed that could be on exhibition, Linda and Winks are the uber-stylish gift that keeps on giving. Between Linda’s bright lipsticks and Wink’s perfectly groomed coat, it’s no wonder this account has a whopping 281 k followers.
Check out the duo out here.
Dian Griesel – @diangriesel
Dian is a model, author and founder of @silverdisobedience, her platform where she shares advice on how to ‘live and love agelessly’.
Judith – @stylecrone
Whether she’s accessorising to walk down the street or bringing a splash of colour to an otherwise dark day (like her late husband Nelson’s chemotherapy sessions) Judith is rightly adored by her following.
In her late 70s, Judith radiates positivity and self-expression through her unique and fun style.
Check her out here.
Manon Crespi – @manon_crespi
Manon Crespi’s perfect skin, dark brows and glossy, silver tresses give us major face and hair envy.
We have lost hours scrolling the mesmerising model’s Instagram page, which is full of close-up selfies and candid shots, and you know what, we regret nothing.
Check her out here.
Jean and Valerie – @idiosyncraticfashionistas
This NYC fashion duo describe themselves as “women of a certain age setting a bad, bad example for older women everywhere!”.
Every day, every post and every outfit is different and their Instagram takes you on an exciting adventure, encouraging all of us to have a little bit more fun and not take ourselves too seriously.
Check them out here.
Inspirational! Wish I had their courage.
Love these! The last couple in those t-shirts are so fab =D
Omg I love it!
I don't follow any of them but I looked at their pages to see what they were all about. I think in regards to Judith, Jean and Valerie it's all about fun and confidence – living the life they want to live.
I can’t believe that Judith is in her late 70s!
I’ve never seen any of these influencers but sure do look great!
Not into influencers at all but they all seem like Wonderful People.
I love the vibe
Whilst I would never follow an influencer, I do like to see older women having a space there.
So much fun – I particularly liked the idiosyncraticfashionistas. Fashion with purpose.
How awesome. We really need more of this. We need the beauty companies to understand that once we reach 50 we are still interested in how we look and we still need the beauty companies to care enough to cater to our needs.
Love it!
I haven't heard of any of these ladies. Good to know.
I'm not very active on Insta, but these look great!
How great is that, silver and proud! Cool and quirky…..love it!
I follow Dian Greisel, and a few others who are'nt on this list.
I am not into following Influencers on Instagram but it looks like they are having a lot of fun.
Don't like the heavy dark eye MU but those women are inspiring.
I'm not into following influencers , but I do follow Kats who is on here and she is so down to earth. I think Manon Crespi is quite pretty and love the dark eyebrows.
All these ladies are fabulous!
Love this!
LOVE, LOVE, LOVE!!!
Ooh this iss good
I've been following Dian Griesel for a while but only occasionally see her posts – don't follow for what they are doing/wearing – but for the positivity they exude – they're loving their life and having fun! Definitely not "influenced" by them as far as products go.
But if they can get a good following it bodes well for the rest of us over 50's in that companies will take notice of that demographic.
Love this 🙂 🙂
Fabulous post. I love the tees on the NYC fashion duo.
Oh wow! These ladies sound all really cool!
I love this!! I love that these women are embracing ageing. How beautiful is Manon? I follow an account on mats called Dani Stevens. She’s an Aussie influencer and she transitioned to grey. She has a wellness page and documents her family life and healthy lifestyle.
I wish I was even half as cool as these ladies <3
When I get older I want to be as cool as they are.
I don't have a particular problem with the fact I'm getting older – but I'm not brave enough to go gray. These ladies look fantastic, though.
Will go check them out in Instagram
I love this! I follow a few but different age ranges cause I like seeing how silver hair works on everyone!
I follow three of the lovely ladies above.
Have not heard of these ladies before but they sound fabulous.
Never followed an influencer before
Inspiring
Some women look great with their natural grey hair, others prefer to colour it. It is an individual choice
I love their confidence
What beautiful looking woman and how much confidence they have.A great inspiration to us all.
Such gorgeous confident women!
I think our beautiful Kats should be added to this list, I definitely follow her.
I'll second that, GeeJ! For anyone who's interested, Bh member katshepsutt has a blog called "Kat's Colourings", which is well worth following.
I've marked Jamesm12 & Leratoshato1 below as spam.
Omg these Ladies are my new girlfriend goals as am growing older
I don't follow any of these women but I follow quite a few YouTubers that specialise in makeup for women in my age group (I'm in my fifties).