Men often struggle to understand common girl problems (painful periods, anyone?) and the same used to go for wearing ill-fitting bras – until now.
Signifying a huge win for ladies everywhere, the opposite sex finally understands the backaches, jabbing wires and too-tight straps many of us struggle with daily.
But first, some context: responding to our need to find better-fitting bras, entrepreneurs Laura West and Sophia Berman set out to revolutionise the design we’re accustomed to.
The new design uses a truss to support breasts from the bottom instead. I know, it sounds strange, but it’s actually just good engineering.
After all, if a truss system can be used to hold up things like floors, bridges and roofs, why can’t the same principle apply for holding up breasts?
One of the best things about the new design is how its inventers have shown a need for it – gathering a group of men to try on poorly-fitting bras (filled with watermelons, for extra impact).
Unsurprisingly, the boys agreed it was high time we found a better form of support. You can see their hilarious commentary in the video above.
To find out more about the new-age bra, check out the Trusst Lingerie Kickstarter campaign (which has already exceeded its goal).
We can’t wait to see this one hit the market!
Do you struggle with ill-fitting bras? What other girl problems would you like men to experience first-hand?
