Let’s be frank, sexual wellness is a topic we just don’t discuss enough. It’s not like we go into our favourite beauty store and ask them about their top-selling lube like we would any other beauty product. That’s where Playground comes in. With the rise of sexual wellness brands launching onto shelves, they’re on a mission to change the stigma around arousal-based products.
Sexual health
So, where does Christina Aguilera come into all of this? It’s probably one of the least surprising things to find out that the (very) open-minded Christina is a co-founder of a sexual intimacy company. Playground spoke with Glossy about Christina’s role as the ‘voice’ rather than the face for the company. She wants to “change the stigma around [sexual health].”
The brand: Playground
Making a soft launch back in May 2022 with their original line of four water-based lubricants, the brand has big dreams to change the way sexual wellness is perceived. Creating a totally shame-free zone, and allowing their customers to have a space to speak freely was a major component for Playground. Christina was announced as a co-founder earlier this year and they’ve already made a big splash with a new intimacy oil product.
This female-owned and operated business wanted to make sure that the products you’re putting on your body are Food and Drug Administration (FDA) approved but also doing good for your body, mood and mind. So, each pH balanced product is also dermatologically-tested and packed full of skin-loving, libido-enhancing, blood-pumping ingredients (some that have never even been included in traditional lubricants).
The Range
This packaging is literally “Beautiful”(shoutout to that huge tune; another gift from Christina), because Playground wants you to look at this range. The sexual wellness brand sees their range sitting in pride of place alongside the rest of your bedside table products. And with the sustainable packaging that genuinely looks oh-so-chic, we can totally picture it fitting right in!
Lube
The OG Playground product range features four lubricants. Each with a scent of its own. However, each bottle contains plant-based ingredients that are known to be good for not only you but also the slip-sliding moisture your intimate area is after.
After Hours: A sensual blend of heady musk and aromatic oud woods
Mini Escape: A tropical vacation for your intimate time, featuring coconut and sandalwood.
Date Night: Seductive champagne and aphrodisiac vanilla give this variant its signature fragrance.
Love Sesh: This bottle might be small (AKA scentless) on fragrance but boy is it BIG on impact.
Intimacy Oil
So, let’s get down ‘n “Dirrty” (we couldn’t help ourselves). To discuss the latest launch in the Playground range. ‘Mood maker’ is an intimacy oil that can be used to set the mood (and keep it going). Apricot and meadowfoam oils are to thank for the lubrication side of things. But don’t worry, they’re also hard at work nourishing your skin.
Devastatingly. The range is yet to ship to Australia but we’ll be sure to keep our eyes peeled for when we can get our hands on this wellness-inspired range.
Main Image: @hello.playground
Would you try Christina Aguilera’s range? Do you have a go-to sexual wellness product?
Interesting! Don’t know if I would buy it though
No I might buy them but nice to have a choice though.
It must have been a “soft launch” because I didn’t hear or see it.
No, but I guess if it isn’t in Oz, we wouldn’t hear much about it.
I didn’t either, but that is not that surprising.
Good on her, people are owning their sexuality more these days and I think the world is ready to talk more about sexual health and wellness.
Yes and why not -very important aspect to life.
Oh my word,, look at her nails. How do you cope and do anything without damaging them?
uyes she would never cook or clean lol
My question is: how does she wipe her butt? & she must use tampons with applicators?
Good point Misfortune8 -she may have a long handled brush for her butt -LOL
And intimate times must need to be ‘handled’ carefully!
that’s what I was thinking, you could do yourself an injury with those!
It’s a photoshoot, and they’re not permanent, probably stick ons. You’ve never seen celebrities/models etc. with nails like this for special occasions and shoots?
No because there’s already plenty of other options for these types of products we can source in oz
2 comments so for moderation, I’m doing well tonight!
never to be seen again like mine xx
Good to know of products that are helpful .
I’d steer clear of the Mood Maker intimacy oil – oils aren’t compatible with condoms & I’m always into safety.
The three scented lubes sound divine!
That is good to kmow
I’m sure it will be very expensive, yet another celebrity launch. so no, I would’nt be interested.
I suppose this is something different from a celebrity. Not something I would personally purchase though.
I’m single, but good on her. Love a good Christina Aguilera comeback. Especially after that brilliant Menulog ad!!! Loved her as a teen and that she’s back!
It’s certainly good to have people talking about these products openly.
very open and honest
Haven’t heard of this range before
Interesting, thats a pretty cool looking range
I hope she does a range for menopausal women; we seem to get forgotten about, and a lot of us could use a little help in the lubrication department!
I would love to try these.
Good on her! Always loved Chrishtina!
good to know, it’s important that sexual wellness becomes a norm, I find that people generally find it still taboo