Celebrities have long been using their influence to launch their own brands. From fashion labels to makeup lines and fragrance, there’s no shortage of celebrities dipping their toes into the business world. And lately, they’re diving right into activewear.
But with a big name usually comes a big price tag. So before you start dropping your savings on bomber jackets and biker shorts, here are seven celebrity activewear brands that are actually worth the splurge.
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Morgan Stewart Sport
E! host and former reality star, Morgan Stewart, created her own brand of activewear after she couldn’t find a sports bra to fit around her tiny frame, yet supported her natural double Ds (what a problem to have!). The line has been wildly successful, combining fun colours with flattering cuts, and is a favourite amongst celebs like Olivia Culpo, Gigi Hadid and the Kardashians.
Fabletics
One of the first celebrity athleisure brands, Fabletics, was co-founded by Kate Hudson in 2013. The brand is a subscription-based retailer, offering members personalised garments based on their lifestyle preferences, and with an impressive size range. The subscription model lends itself well to those of us on a budget, with a pair of leggings averaging out to about $24.
P.E. Nation
Co-founded by famous Australian fashion designer, Pip Edwards, P.E. Nation creates activewear for the trend-focused woman. The brand combines unique styles like 90s streetwear with functional sportswear and snow gear with athleisure wear. These chic styles are on the pricey side but the quality is unmatched. Definitely worth the splurge for a special occasion!
Good American
Good American is a size-inclusive brand co-founded by Khloe Kardashian. Inspired by Khloe’s life-long struggle with her weight, GA’s message is simple – fashion that fits every body, not fashion that every body tries to fit into. Their activewear ranges from sizes 0 – 4XL and women of all sizes, ages, and cultures are used as models for the brand.
Ivy Park
Co-founded by Beyoncé (yes, that Beyoncé), Ivy Park is an athleisure line more suited to those of us who prefer to wear sportswear to brunch rather than to the actual gym. The brand mixes simple street styles with activewear and is surprisingly affordable. Recently the brand announced it will be doing an exclusive collaboration with adidas as part of a rebrand and we know it’s going to be epic. Start saving your pennies now!
Fenty Puma
Everything Rihanna touches turns to gold, and her sportswear line is no exception. Fenty, Rihanna’s lifestyle brand which encompasses both beauty and fashion, released an activewear line in collaboration with Puma in 2017, which you can still buy today. Many of its signature items say ‘since 1988’ across the garment, which was the year Rihanna was born.
DNA
Founded by models (and sisters!) Delilah Belle and Amelia Gray, DNA is a new leisurewear brand that covers activewear, loungewear, and comfortable night time wear. It’s inspired by LA street style and with relatively affordable garments, they’re sure to sell out quickly so don’t sleep on this brand!
