Last year it was the ‘thigh gap’- a trend which saw young women trying to achieve a frame so slender that it meant their thighs would never touch, even right at the top.
And now it appears that the ‘bikini bridge’ is 2014’s version of promoting unhealthy body image.
In order to achieve a ‘bikini bridge’, your stomach has to be flatter than your hips so your hips support your bather bottoms, forming a ‘bridge’ and gap between your stomach and bikini.
The craze has taken off on social media with #bikinibridge currently circulating on Twitter.
Honestly, do Australian women really need another reason to feel insecure at the beach?
Have you heard of the ‘bikini bridge’? Do you think it’s a harmless or unhealthy trend?