If you’ve spent more than five minutes scrolling through the Instagram feed of Martha Kalifatidis, you’ll know she’s a beauty junkie first and a reality star second. Despite the fact that almost every media personality claims to know a bit more than the average person when it comes to what cleanser will cure your cystic acne or what eye cream you need to get rid of fine lines, Martha’s recommendations are always spot on. Sharing to her podcast, Swipe Up, which she co-hosts with skin-fluencer Roj Torabi, Martha revealed the Chemist Warehouse beauty buy that she surprisingly discovered amongst her brother’s stash of products.
“My brother has very thick curly hair,” she said. “We have the same hair type.He has great hair and a great product stash and he knows what works.”
“So I was in his bathroom the other day using his products and I found this John Frieda Curl Crème,” Martha continued, referring to the, John Frieda Frizz-Ease® Dream Curls® Curl Defining Crème ($8.49, Chemist Warehouse). “It is so nice, it’s got this beautiful emollient feel and leaves your hair nice and glossy.” This, she believes, is due to the inclusion of the ultra-nourishing ingredient, abyssinian oil, which is known to hydrate and add shine to lacklustre locks. Oh, and just in case shine and gloss weren’t enough, Martha mentioned two additional qualities that every Aussie will want to get behind: “[it’s] great for humidity and great for frizz.” And on that alone, we’re sold.
Martha notes that in addition to its effectiveness as a leave-in treatment, the lightweight and durable cream has also become one of her go-to styling products. “You know when you want to tie your hair in a ponytail, but you don’t want to have that hairspray thing where you look bald?” If you just shouted “YES” at your screen, so did we. Martha goes on to explain that this drugstore formula has become her secret weapon for smoothing flyaways when she wants to rock an updo.
Don’t just take Martha’s word for it. Here’s what some of our members had to say:
“IMPRESSED! I have long straight, dry, thin hair. I have used this product twice and I liked the feel of my hair. The John Frieda Frizz-Ease Dream Curls Curl Defining Crème worked so well for me. No frizz and longer holds on the styles I did. It also helped my hair curl easier and the hair was in place the whole day.” – Merrydreams
“As a curly head girl, this is my go to for maximum bounce and no frizz! I can’t get enough of it! The scent of the product is amazing too, everyone comments on it. I recommend this to all girls who have curly, unruly and hard to manage hair like me.” – Miss.Kianik18
“A lot of the products leave my hair feeling dirty, heavy and greasy within a day and some straight away! I am always looking for a light weight product just to tame the frizz – this one is it!” – Jessica_k57
Main image credit: @marthaa__k
Have you tried this treatment from John Frieda? If not, do you have any other recommendations for fighting frizz?
Not sure who Martha is but yeah John Frieda products are great!!
I’ve never heard of her, either!
She was on Married At First Sight
I beat frizz by preventing hair dryness , not using drying hair products, stripping ones.
Martha always seems to change her look so many times, prefer her as a blonde than a brunette. 🤩
I don’t follow Martha but I need this product and I was in Chemist Warehouse this morning. Won’t get there for a while now so will just have to wait.
Not sure who she is, but I have enjoyed a lot of the John Frieda products and I think they are very good for the price
Luckily I don’t get hair frizz.
Not my problem either -got plenty of others though xxLOL
Ditto S-P. I have dead straight hair that won’t hold a curl without tonnes of hair lacquer.
I havnt tried this formula but now I’d like to, I used the Moroccanoil leave in treatment spray it really helps to keep my frizz at bay.
I’ve only heard good things about John Frieda products. I’ve got a problem with frizzy hair at times, need to try these out for myself.
I love John Frieda products.Nit a fan of Marta thou.
I’ve used Schwarzkopf Extra Care Curl Flex Crème, but it wasn’t anything special on my wavy hair.
Never heard of her. Frizzy hair isn’t an issue for me.
I have thick almost straight hair so don’t seem to get frizz but sounds like a really good product
I’ve used their products before but that was years ago
I think I need to try this. My hair really benefits from using leave-in treatments.
John Freida Frizz Ease is amazing.
Sounds like a good product
Good tip.
I like the John Frieda Frizz Ease products, but not having curly hair, haven’t tried this one.
I’m glad I’m not the only one who has no idea who she is.
get me some now, so much frizz this year
I’ll give it a go, anything to fight the frizz!
Martha always has great hair!
This sounds awesome
Don’t rate her (sorry) but the product is good.
I really like John Frieda products. The only time I have a problem with frizz is when it’s raining so you can imagine what I’m going through at present with this non-stop torrential rain.
Not the type of product that I have the need for
Good to know there’s a product to combat frizz. John Freida products have a good name
I think I will try this, love John Frieda products
Oh don’t know her, John Freida make great products
I have tried John Frieda anti frizz creme! And it is amazing! But the tube doesn’t last me very long in comparison to Gariner Hair food
John Frieda products are the best.
I need to try this product to tame my frizz!
I need to try this for my 13yo Son… he has beautiful hair – kinda like Bradly Cooper in Hangover style.. girls are always commenting on it lol
I’ve tried this on my daughters hair and it helped a lot compared to other products I’ve used.
I love John Freida hair products.
I am using John Frieda Frizz Ease products at the moment. Hoping to straightener my hair instead of curl though.
I don’t know who she is :S