In a Facebook post that’s since gone viral, NSW mum Lilly Eggings shared a picture of her hair straightened to glossy perfection.
Why would such a photo go viral you ask? Well, turns out she managed the results with none other than the Anko LCD Hair Straightener, which retails at our beloved Kmart for $20.
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Sitting around $150 cheaper than its higher end competitors, Lily wrote, “if anyone is thinking of buying the $20 hair straightener from Kmart, DO IT. It’s amazing.”
In a tip that quickly gathered hundreds of comments and likes, it became apparent Lily was not alone in her love for the product.
Other fans of the affordable straightener wrote supporting statements like, “I love it and I have really curly/frizzy hair,” while another claimed she’s had the product for 15 years and is still going strong.
However, as with most products, there were a few consumers who didn’t have the best experience, some of which found the product to be quite drying. Hairdressers chimed in to remind those considering purchase to factor in the loss of high quality materials, and therefore the probable long-term and damaging effects this may have on their hair.
The Kmart straighter is made up of a ‘ceramic-coated plate’, which some pointed out has the potential to wreak havoc on hair once the coating wears off,. However, as far as a short-term budget option goes, it seems this product is one not to miss.
Main image credit: @rebeccaharding
What hair straightener do you use? Would you try this one?
I love affordable tips
I would worry about quality at that price.
Aldi had a good look hot brush too
I rarely straighten my hair so, if I didn’t already have a straightener, I’d just buy a cheapie. I love a bargain & I shop at Kmart a lot.
Kmart has got some great bargains and I shop there a lot, but I’m not sure about this one. I’d rather save for something better quality.
I don’t need to straighten my hair. I do wonder about the high price of some items when most of them are Made in China. I steer my hard earnt money to Aussie products.
I think if you bought it, used it as directed and it damaged your hair you should be able to get a refund. If it has been around that long (15 years according to article) then it must be reasonable. It’s interesting that under this is a link to an article titled ‘Is the $700 dollar Dyson straightener really worth it?” !
Crazy how affordable this is compared to the higher end straighteners
Yay! If I had enough hair to straighten I would go cheap as tech keeps improving.
I am hesitant to purchase cheap hair straighteners
I’d be concerned with the quality for $15 but I think I would still purchase it with the amount I straighten my hair.
My first one was GHD for extra long and thicker hair. Still have it 12 years later and works as new. Also have new version just because platinum is smaller and lighter for travelling. Glass hair <3
Ive had my GHD for around 10 years now and it has never let me down so I would buy again as it has been value for money long term.
I’ve got a cheap Remington that I’ve had for the last 7 years and it’s still working perfectly.
Wow cant wait to go see the vid…….
It’s great to know there are cheaper options if needed and that the product reviews are good.
Not something I need but good to see there are affordable options.
Great to see such a good affordable option
Kmart often has a few beauty steals that are posted on reddit, glad to hear about this one!
Would definitely give the Kmart Hair Straightener some consideration when I need to buy a new one. Great value for money and that is a must!
I don’t straighten my hair, but it’s always great to get a bargain and find a good dupe.
I am slightly hesitant to buy cheap straighteners…what if they burn my hair off!
I need a curler rather than a straightener but this seems very affordable. Hopefully it doesn’t damage hair.
Wow that is cheap!
Its interesting so many people saying ‘its so cheap, it must damage your hair’ or similar, even when those who have used it for several years say it doesn’t (when used properly). The cornerstone of the marketing machine convincing us that paying more (up to stupid amounts of money) means a product is better when in reality, after a certain amount of money spent you are just paying for a fancier box or more likely the paycheck for influencers to spruik it on Insta and TikTok rather than any advances in technology or a better product. Face creams are another one when independant testing shows a $25 cream can outperform a $300 cream – but so many pay it for the prestige and show off factor. Personally I’d rather spend less on self spends and spend the difference making a difference with a charity or a gift for a friend to make them smile etc – especially if it means spending more money in our local economy in the current environment (which neither Kmart or Ghd are, either being a HUGE conglomerate or an international company). This is a super interesting study in people though 🙂
This is great for those people on a low income like myself that can’t afford expensive brands
My hair is naturally dead straight so don’t need a straightner.
Worth a try
I don’t straighten my hair often.But this is great price and do the job.
I never straighten my heair… BUT, What a bargain!?!?!
Well worth a try, I don’t see any sense in spending hundreds of dollars for something that I personally would use once a week if that to be honest:)
After I dropped and broke my MUK straightener I brought the Kmart one. It heats up to 230 degrees and works better than my previous one on my long thick wavy hair. Very happy with it and highly recommend.
Not something we need; my hair is straight and my daughter loves her curls, but certainly sounds like a bargain.
I’ve never been a hair straightener user. $20 is a bargain for any appliance that works well.
I must say i am very excited about this!! Just hope it isn’t sold out everywhere!
Kmart has some really great products. I’ve been obsessed with their home and kitchen items lately as well as it has been great for iso crafts!
Might have to purchase!
I’ve got a straightener, hardly ever use it.
I’ve never used a straightener before, I’m staying with my naturally curly hair!
No wonder Lilly Eggings posted a photo of her hair because it looks lovely.
I use the Remington pearl straightener and LOVE IT! I might try this just to see if it’s worth the hype!
Same here!
Alright so I just got this and wanted to come here and say it IS that good! I used it VERY quickly and sloppily on a low temperature and my hair came out looking AWESOME instantly. Love this straightener!
Really good price too! Might get it.
Now I want to try it out!
20 dollars and others are 700 dollars. What a bargain.
Interesting. Such a difference in price from competitors
Gotta love kmart!
I have the Kmart straightening brush and it’s amazing!
OMG I love Kmart!