The return of crimped hair

In case you hadn’t noticed, there’s a nostalgic hairstyle that’s been slowly creeping back into the beauty periphery – crimped hair. But before your head starts spinning with flashbacks to Britney and Christina circa 2000, hear us out! ‘Crimped hair 2017 era’ is not the look you remember.

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This time around it’s all about adding texture to the hair rather than giving it a stiff wave with the crimper. As seen all over the runways of Milan and the red carpets of Hollywood, the crimped hair of today is all about delicate, ruffled waves. It’s subtle, soft and surprisingly sexy, not to mention it’s A+ ability for giving limp locks added volume and movement.

If that wasn’t enough to convince you, have a look at the new next-gen crimpers on the market. Case in point – the new ghd contour, a limited edition crimping styler that add dimension, depth and movement to the hair.

Adam Reed, ghd’s global ambassador, says the release signals the revival of crimping. “Texture and crimping is definitely back, but not as you know it. It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable,” he says. “Crimping is a session stylist’s secret to creating incredible volume and big hair. We all carry a crimper in our kit as they’re incredible for adding volume and texture.”

Keen to give the look a go? Aside from the ghd contour, we also love the VS Sassoon Miss VS Total Crimp – VS2165A for creating subtle, textured styles.

And you’re still not on board, click through the gallery to see the multitude of celebrities and designers that have showcased the look recently.