Shiny, healthy hair doesn’t have to blow the budget. Thanks to the impressive range of supermarket shampoos on offer, salon-quality haircare can now be pencilled down between milk and avocados on your weekly shopping list.
Trying to maintain your hair colour? There’s a supermarket shampoo for that. Caring for curls? There’s a supermarket shampoo for that, too.
So if you’re after a budget-friendly hair buy, we’ve got you covered with a round-up of the best supermarket shampoos on offer in Australia.
2024’s TOP 3 Supermarket Shampoos
- Fudge Professional Clean Blonde Toning Purple Shampoo, $13, Woolworths
- OGX Renewing + Argan Oil of Morocco Shampoo, $11.49, Chemist Warehouse
- A’kin Daily Shine Shampoo, $20, Woolworths
The best supermarket shampoos 2024
Fudge Professional Clean Blonde Toning Purple Shampoo
from $13 at Woolworths
If you thought you’d never find salon-quality blonde shampoo at the supermarket, the Fudge Professional Clean Blonde Toning Purple Shampoo is here to prove you wrong. This shampoo diminishes brassy tones while the Opti-PLEX™ technology works to remedy chemical, styling and environmental damage to your locks.
Key features:
- Diminishes unwanted brassy tones
- Opti-PLEX™ technology repairs damaged strands
- FragranceFuse™ technology infuses hair with fragrance for 24 hours after application
Available at:
- $13 from Woolworths
- $13 from Coles
- $22.99 from Chemist Warehouse
OGX Renewing + Argan Oil of Morocco Shampoo
from $11.49 at Chemist Warehouse
There’s a reason why the OGX Renewing + Argan Oil of Morocco Shampoo has a perfect 5-star rating from bh members. This shampoo is rich in vitamin E and antioxidants to penetrate deep into the hair, leaving locks renewed, lush, soft, and shiny.
Key features:
- Enriched with antioxidants such as vitamin E
- Softens hair
- Imbues shine
Available at:
- $11.49 from Chemist Warehouse
- $16.10 from Woolworths
- $23 from Coles
A’kin Daily Shine Shampoo
From $20 at Woolworths
If natural and nourishing are two key factors that you look for when you browse the shampoo aisle (physically or digitally), then we’ve got the Aussie-owned (and made) brand for you. A’kin! Housed in 100 per cent recycled packaging, this shine-inducing shampoo is packed full of hydrating, strand-loving ingredients. Australian jojoba oil and niacinamide work to boost (and lock in) moisture, all while yerba mate works to increase shine. Big hair wins all round really.
Want to read more? Read A’kin Daily Shine Shampoo Reviews here…
Key features:
- Australian jojoba oil locks in moisture
- Made in Australia
- 100 per cent recycled packaging
Available at:
- $20 from Woolworths
- $16.95 (usually $19.95) from Healthy Life
L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo
from $4.24 at Chemist Warehouse
This bright red bottle of goodness contains ceramide-R to repair your hair’s cuticles and is a godsend for damaged, brittle hair. L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo also helps to nourish dry strands and protect colour from fading with a built-in UVB filter to defend against environmental aggressors.
Key features:
- Contains cuticle repairing ceramide-R to treat damaged brittle hair
- Protects from colour fade
- UVB filters protect against environmental aggressors
Available at:
- $4.24 from Chemist Warehouse
- $5.10 from Woolworths
- $5.10 from Coles
Head & Shoulders Supreme Moisture & Smooth Shampoo
from $7.99 at Chemist Warehouse
Rejuvenate your hair, soothe your scalp and boost shine with this nourishing supermarket shampoo. Head & Shoulders Supreme Moisture & Smooth Shampoo is formulated with a blend of coconut argan oil to deliver a shot of moisture from root to tip and leave hair silky-soft after ever wash.
Key features:
- Scalp-soothing formula
- Enhances shine
- Infused with coconut and argan oil
Available at:
- $7.99 from Chemist Warehouse
- $9.99 from Priceline
- $10 from Woolworths
Maui Moisture Curl Quench + Coconut Oil Shampoo
from $12.99 at Chemist Warehouse
Need a supermarket shampoo that helps to detangle, de-frizz and define curls? This gentle, creamy fellow could be your new best friend. Enriched with coconut oil, papaya butter and plumeria extract, Maui Moisture Curl Quench + Coconut Oil Shampoo is made to enhance softness while encouraging your natural hair bounce.
Key features:
- Detangles and defines curls
- Smooths frizz
- Enriched with coconut oil, papaya butter and plumeria extract
Available at:
- $12.99 from Chemist Warehouse
- $13 from Priceline
- $26 from Woolworths
John Frieda Profiller + Thickening Shampoo
From $21 at Woolworths
Let’s be very clear. The myths and rumours that surround ‘supermarket’ shampoos are here to be busted. Long gone are the days where picking up a bottle of the cleansing stuff in your weekly shop meant sacrificing your strands. Now, the likes of John Frieda have joined the shelves and your hair can rejoice. This biotin-infused thickening shampoo works to thicken your strands, protecting them from the inside out. It even works to enrich your mane with a helping of hydration thanks to hyaluronic acid.
Want to read more? Read John Frieda Profiller + Thickening Shampoo Reviews here…
Key features:
- Formulated with biotin to thicken hair
- Enriched with hydration hyaluronic acid
- Helps to reduce breakage and hair fall
Available at:
- $10.50 (usually $21) from Woolworths
- $20.99 from Priceline
Toni & Guy Strength Plex Bond Repair Shampoo
From $30 at Woolworths
Serious strand-strengthening is no longer reserved for the salons. This bond-repairing shampoo works to strengthen, repair and hydrate for all hair types. The innovative formula is designed with StrengthPLEX technology which works to deeply bond to and repair damaged fibres within your strands. The shine-inducing formulation even includes nourishing, restorative Australian Kakadu plum. And as if the inclusion of a powerful Aussie native wasn’t enough, the shampoo itself is even made here on our local shores. Aussie wins all around in the world of hair care.
Want to read more? Read Toni & Guy Strength Plex Bond Repair Shampoo Reviews here…
Key features:
- StrengthPLEX technology works to restore bonds
- Protects against future damage
- Infused with Australian Kakadu plum for shiny strands
Available at:
- $15 (usually $30) from Woolworths
Neutrogena T/gel Anti-dandruff Therapeutic Shampoo
From $15 at Woolworths
Conversations about dandruff tend to be reserved for behind closed doors or not had at all. But we’re here to shout about it from the rooftops. Dandruff is normal. And while we are here to embrace the normalcy of the pesky white flakes, we also want to open up the chat surrounding their removal. Because the itchy symptoms that accompany the frustrating flakes are not something we want sticking around. That’s why opting for a specifically designed, medicinal formula (that still lathers up) is your best bet for controlling and combating these symptoms.
Want to read more? Read Neutrogena T/gel Anti-dandruff Therapeutic Shampoo Reviews here…
Key features:
- Works to control scalp symptoms
- Helps to combat itchy scalp
- Lathers richly
Available at:
- $15 from Woolworths
- $15 from Priceline
Aveeno Oat Milk Blend Moisturising Shampoo
From $19.50 at Woolworths
While we might’ve just wrapped our heads around drinking oat milk, it’s time to recognise its powerful skin-soothing properties. The inclusion of this food-meets-skin care ingredient will mean your scalp is getting a whole new level of nourishment, soothing and even a hit of moisture. This gently nourishing shampoo is even free from surfactants, making it a great naturally aligned option.
Want to read more? Read Aveeno Oat Milk Blend Moisturising Shampoo Reviews here…
Key features:
- Skin care-infused formulation
- Scalp-soothing benefits
- Nourishing oat milk infusion
Available at:
- $13.65 (usually $19.50) from Woolworths
- $19 from Priceline
Garnier Fructis Normal Strength & Shine Shampoo
From $8 at Woolworths
If you’re looking to snag a bargain and support an environmentally-conscious, animal-protecting company, get involved with Garnier. A much-loved staple gracing aisles, this nourishing brand has come up with a shampoo that’s going to leave your strands shimmering and strengthened. It’s enriched with the nourishing power of superfruits (such as grapefruit) along with hard-hitting skin care (because scalp is skin too) ingredients such as vitamin B6 and B3 (aka niacinamide), which work to strengthen the fibre of your hair from the root out. This dermatologically-tested shampoo is here to shake up the hair care game, and give you a few more dollars to rattle around in your wallet.
Want to read more? Read Garnier Fructis Normal Strength & Shine Shampoo Reviews here…
Key features:
- Formulated with grapefruit extract
- Enriched with niacinamide and vitamin B6
- Made in a factory using 100 per cent renewable energy
Available at:
- $5.60 (usually $8) from Woolworths
- $8 from Priceline
Batiste Dry Shampoo Original
From $13.55 at Woolworths
Who says all shampoo needs to come in the form of a hair wash day? Not only does this quick-and-easy ‘in a can’ variety save you serious time with a few spritzes and no dry time, but it even works to give your tresses a boost of volume. Gently refreshed, bouncy hair? It’s a big yes from us.
Want to read more? Read Batiste Dry Shampoo Original Reviews here…
Key features:
- Refreshes hair without the need for a wash
- Gently removes oil
- Creates volume
Available at:
- $9.55 (usually $13.55) from Woolworths
- $13.70 from Priceline
Main image credit: Getty
Which supermarket shampoo is your favourite?
I’d like to try the Argan oil , but my hair is temperamental with hair shampoo
I have tried quite a few of these brands and shampoo varieties. Some good shampoo's listed. There is nothing wrong with shampoo or hair products purchased from the supermarket.
I've tried some but not all of them. I still prefer Sukin the most
Loreal (not the red version though) and Schwarzkopf ones were good. Have no clue any more what is in the supermarkets.
Thanks MerryGoRound. Good to know.
That's how I feel too IndieAna
Some good recommendations. Have tried most of them. Thanks
Tried quite a few of the OGX and liked them. Keen to try the Argan oil one.
Some absolutely Fantastic Choices for Shampoos I already use Provoke Touch of Silver Brightening Shampoo and Conditioner.
Wow, I've used most of these shampoos apart from the first blonde one.
I prefer to use hair products which don't contain sulfates or parabens.
I'm not a fan of supermarket shampoos.
Prefer Kristin Ess from Priceline.
Good recommendations
I'm using Schwarzkopf Fibre Therapy with Omegaplex right now: it's great stuff! I've recently tried L'Oréal Elvive Extraordinary Clay & was impressed, too.
The one I the list I cant use is the Herbal Essences one which makes my scalp itch like crazy.
At the moment im alternating between the John Frieda Sheer Blondes and a Sunsilk shampoo that smells amazing and is actually awesome for my hair. I actually have another bottle of it in stock.
I received a bottle of the Herbal Essences in a recent prize pack. I expected to shove it to the back of the cupboard and keep it for desperate weekends away, but I quite like it.
I'm currently enjoying using Monday Smooth shampoo and conditioner that's been great on my coarse frizzy hair, it's available at Coles.
The Herbal Essences is too harsh for my scalp. But I do love Schwarzkopf. One of the important factors when choosing a shampoo is checking if it is made in Australia or not.
Loved clicking through these suggestions.
Palmolive and Tresemme are my favourite supermarket shampoos.
I wouldn't be able to use shampoo from the supermarket. I tried the QV shampoo and found it stripping. Nowadays I use Dermal Therapy Scalp Relief Shampoo & Conditioner, and I really like it. My hair feels great after shampooing and I don't have any reactions or irritations
Of these, I have tried Pantene, Dove, Loreal Elvive, OGX, Head Shoulders and Schwarzkopf but I didn't like Pantene and Schwarzkopf. Loreal Elvive is my favourite of the lot
I have moved away from supermarket brands, but I would be very interested to hear feedback on Monday.
I used the Dove shampoo and found it great on my hair at a reasonable price.
The good thing about supermarket brands is they don’t break the bank to give them a try. I find most brands don’t do anything special for my hair but a few are not good for me. Sometimes it’s just that particular product so I’d never dismiss a brand based on one product.
I use OGX sometimes but have been using Sukin which is good and a good price
I love that there are so many shampoo options available at the supermarket
I have making my way through the OGX range. I started with the Argan variant which I love however the Coconut shampoo and conditioner are my current fav.
OGX has been my go-to shampoo for a few years now but recently I tried a sample of Garnier Fructis which I previously didn't like but now I do. So I ended up buying an 850mL pump pack.
I'm not a fan of supermarket shampoos only because a hair dresser once told me you may as well use dishwashing liquid because it's basically the same thing
Yeah I find Palmolive shampoo drying on my hair.
Schwarzkopf works best for my hair, although I admit I haven't tried the one suggested here. Might be worth getting a bottle.
The entire Hask range is my fave… they are natural products and they smell AMAZING. I use the blonde range and it is incredible, leaves my hair soft even when i go to bed with wet hair (naughty me). They are at such an affordable price range too.
The dry shampoo is also a game changer.
My /2c having used it, cute packaging but toxic. Steer clear.
I have tried the OGX and felt good in the begin…i will deffo try something else!
I love the coconutty fragrance of the herbal essences shampoo, hello hydration. Keeps my hair soft and smells so good.
Yeah, I find Palmolive shampoo drying on my hair and it is my favourite supermarket shampoo.
I'm not the biggest fan of most of these shampoos because I find they irritate my scalp quite a bit. The amount of sulfates in them!
I use the Elvive Colour Protect after I've just dyed my hair and for quite a few shampoos afterwards. I notice that it does help maintain the colour in my hair longer.
I've used a few of those brands over the years but I much prefer Goldwell for my hair.
I've actually used a few of these brands in between salon brands, and I have enjoyed them and found them quite nourishing for my long hair.
I will probably use Garnier shampoo and conditioner for life I absolutely love their brand.
Love OGX! Some of my favs are from their range
Herbal Esences for me.
My mother in law loves a touch of silver. I am a big fan of the head shoulders and use it regularly for dandruff control. It works so well on my oily hair.
I don't think you can go past the OGX brand,
Im not a pantene fan. something about the really perfumey smell about them just doesnt sit with me. Im surprised toni and guy doesnt make the list, I have always found them to be a good supermarket buy. These days I use a lot of lush shampoo bars, last so long, natural and good for the environment saving a few bottles. My fave is soak and float.
thats so sad to hear, I almost bought some today because it was half price. I do feel like the hype for it died down so quickly which is never a good sign, glad I didnt bother!
I love OGX but might give Herbal Essence a try!