Like we didn’t already have enough to pine over. Alexa Chung has gone and given us another reason to swoon over her seriously awesome strands – and it doesn’t even have anything to do with their regular shaggy, balayaged state.
She’s the new face of L’Oreal Professional INOA colour, and quite frankly she’s ROCKING the socks off a very warm brown/red hair hue. It’s the kind of scrumptious hair colour that makes you want to run to the hairdresser and bathe yourself in it, from head to toe.
Chung broke the news to the world by instagramming the below photo with a message, “Sneak peek @lorealprofuk shoot today.”
If the teaser has already got us hooked, who knows what might happen when the actual campaign comes out…
What do you think of Alexa’s new hair hue? Does it make you want to colour your own locks in time for winter?
