We all know our skin and body will inevitably start to look older, but did you know your hair ages too?
And we’re not just talking going grey – it can also affect the vitality, smoothness and overall health of your hair.
Sonia Chin, Brand Manager for Schwarzkopf Professional, explains how this happens, and shows you how to ensure your locks don’t give away your years…
BH: Most people think that grey hairs are the first sign of hair ageing – is this true?
SC: Grey hairs are related to ageing, and most commonly, the time at which they start to appear are linked to a person’s genetics. However, they can also be caused by a number of unrelated factors, such as trauma and ill health, which can also start the process of their formation.
BH: So besides grey hairs, how else does ageing affect hair?
SC: Just like your skin, as time goes by, your hair will naturally change and start to show the signs of ageing. The production of vital keratins (the proteins that protect our strands), subsides, which means your locks can no longer repair damage, or protect themselves as effectively against chemicals, the environment, and everyday aggressors. As a result, your hair can be left thin and weakened – which can lead to split ends and breakages – as well as looking dull and limp.
BH: Schwarzkopf’s Time Restore range is said to be the hair’s equivalent of an anti-ageing skincare regime. How exactly does it help to combat the affects of hair ageing?
SC: Each product in Schwarzkopf’s Time Restore range contains two key ingredients that actively help to restore and revitalise mature hair – Q10, and Amino Cell Rebuild technology.
Q10 is a co-enzyme widely known for its cosmetic anti-ageing values in skincare (note from bh: head to our homepage next week for an ingredient spotlight on this super age fighter). Combined with breakthrough Amino Cell Rebuild technology, it helps the hair’s architecture to be rebuilt from within, renewing strength and elasticity.
Together, these two key ingredients form the ‘Q10 PLUS Complex’, which works to stimulate maturing hair and scalp, in turn aiding the return of new hair growth, revitalising health and shine, and taking your hair back to its most youthful and beautiful appearance.
BH: What’s a ‘timeless’ hairstyle that women of any age can get away with?
SC: Hair cuts with clean, classic lines and natural finishes are always timeless, elegant styles that suit everyone at any age.
For those who have straight hair and love a fuss free natural look, spray some Schwarzkopf Professional OSiS+ Hairbody – Style & Care Spray into damp hair for light styling control and anti-static properties, blast dry, and let it fall naturally. For those with curly hair, scrunch blow-dry your locks with Schwarzkopf Professional OSiS+ Loopy – Curl Cream for light, natural curl control and soft curl separation.
If you’re after a more polished evening look, spray some Hairbody on damp hair, and blow dry in sections with a round brush. Finish with Schwarzkopf Professional OSiS+ Elastic – Flexible Hold Hairspray for a light, natural hold.
So beauties, now that you’ve heard all about the fab Time Restore range, bet you can’t wait to try it for yourself. Tell us a moment that you’d like to turn the clock back to, and you could win the entire Schwarzkopf Time Restore range! The winner will be chosen at the end of this week.
P.S – Wella Professionals and Kêrastase Paris also have ranges designed to combat hair ageing. Here’s what bh’s Olivia had to say about Kêrastase Paris Age Premium Masque Substantif:
“My mum is currently using this alongside the shampoo and absolutely loves it. She is 53 and wanted to use something that was more targeted to mature hair. The hair products my sisters and I used weren’t nourishing enough and didn’t provide much by way of scalp care. Her hair is a little bit more brittle and coarse that my sisters and I – so she is loving the soft texture this product is providing. She’s been using it every second day for three weeks and leaves the masque on for around five minutes while she washes. She commented that her is run-your-fingers-through-it soft, without even having to comb. A real winner for more mature locks!” Rating: 5/5 – bh’sOlivia
