Priceline set to change massively

So Priceline is set to change and become Atomica. They will be selling on high-end boujee products.
This will be separate from their Priceline Pharmacies as such.
All Priceline stores will undergo this change (NOT Priceline PHARMACIES)
starting with Castle Hill.

These reddits provide little further insights and info fam:

All non-pharmacy Priceline stores to turn into new beauty store called Atomica
byu/peachemoji inAustralianMakeup

Priceline
byu/Quartz636 inAustralianMakeup