I’ve been reading Kate Moss Style recently and it’s bought back lots of fond memories of the supers: Claudia, Cindy, Linda, Naomi and Christy (and of course Kate who, for the sake of this blog I’m granting supermodel status for no other reason than that I love her. And I guess you could say she’s okay at throwing clothes together). The supers really lived up to their name: dominating magazine covers, fashion runways and editorial pages.
They were in big, big demand back in the ‘90s (who can forget the now infamous Linda quip, “We don’t wake up for less than $10,000 a day”) and then poof, they disappeared into thin air (okay – slight exaggeration). It was more like, Donna Karan cast Demi Moore and Bruce Willis as the stars of its autumn ad campaign back in ’96 and the rest of the world blindly followed.
Celebs replaced the supers as magazine cover girls. Even Calvin Klein waded into the debate saying people “just aren’t that interested in models.” Calvin!
Until 2008 that was. Louis Vuitton pioneered the move, choosing bold, colourful images of Claudia, Namoi and Eva Herzigova lounging on leather sofas or draped across vintage cars. Linda starred in Prada’s autumn / winter adverts, Christy was announced as the face of Escada and Kate, well Kate is never far from our minds.
So now it’s 2009 ladies I urge you to join the campaign to bring back the supers further, we need to get them back on magazine covers (I’m not quite sure how but come on, hasn’t life been a little beige without them?).
Who’s your favourite super?
Image credit: Louis Vuitton
