There’s nothing quite like lying in bed on instagram. There’s something about the mindless act of scrolling through perfectly presented breakfast tables, babies and selfies followed by perfectly presented lunch tables, sunsets and – you guessed it – selfies, that helps you wind down after a long day at work. If you are a beauty fanatic – and if you are reading this, then I’m assuming that you are – then how about you break up the oozing poached eggs and duck faces with some beauty inspiration? From hair to makeup, nails and even a few great products, we’ve found the beauty instagram accounts you need in your life.
Into The Gloss, @intothegloss
Emily Weiss, a former Vogue girl, started a blog dedicated to all things beauty. Her instagram account by the same name posts beauty looks and inspiration. Sometimes funny, sometimes envy inducing and always good.
Mecca Cosmetica, @meccacosmetica
As I’m sure you know, Mecca Cosmetica have several retail stores across Australia that stock the best in beauty. Their instagram post well-styled images of beauty products that will have you running out the door to purchase them before you can double tap.
THE LUST LIST, @_thelustlist_
THE LUST LIST regularly post beautiful watercolour paintings of a collection of products that would make any girl weak at her knees. Although there’s more than just beauty, each post includes at least one health and wellbeing or beauty product. The attention to detail in each painting is worth a follow all on it’s own.
OPI, @opi_products
If you love well-manicured nails, nail polish, and nail art, then this is the account for you. OPI post images of their latest and greatest nail polish shades. They even have links to individual collections with their own instagram account! We promise we didn’t waste half our day getting lost in the world of instagram doing this.
Sephora Australia, @sephoraaus
We can barely contain our excitement that Sephora is (finally!) coming to Australia. To scroll through tips, products and updates on their opening, be sure to give them a follow.
Zoe Foster Blake, @zotheysay
The hilarious Zoe Foster Blake is an instagram favourite. She regularly posts lots of beauty related goodies, looks and why-didn’t-I-think-of-this-before-type tips. Her captions make it worth your while.
Hello Hair, @ohhellomask
Hello Hair post hairspiration that will make you want to curl, braid and grow your hair. They also post hair-related anecdotes that will make you giggle.
Kylie Jenner, @kyliejenner
The youngest of the Kardashian-Jenner clan is becoming a beauty risk taker and trendsetter. Her ever-changing blue, then black and now grey locks are not for the faint hearted. Her baby doll eyes and 90s lips, however, are subtle enough to suit most. If you are unsure about the brown lips, check out this article. Whether you love or hate her look, we can’t deny she’s interesting.
MAC, @maccosmetics
MAC posts an abundance of runway-ready makeup looks that will have you looking up YouTube how-to’s to learn how to recreate them. The edgy colours, false lashes and beautiful models are much more interesting than looking at someone’s plate of toast.
And of course… Beautyheaven, @beautyheaven
It wouldn’t be right if we didn’t do a shameless plug for our own site. We keep you up to date with great products, beautiful events and the latest beauty news. It’s good, we promise.
And yes, you’ll find a few selfies amongst these accounts. We can’t escape them!
Do you have instagram? What’s your favourite beauty account?
